Welch's LaunchesNewCraft Cocktail Line in 20 States

Welch's has released a new line of craft cocktails in collaboration with Coop Beverage Works, featuring four fruit-forward flavors with 5.9% ABV. The ready-to-drink canned cocktails will be shipped to retailers in 20 US states, capitalizing on the growing demand for convenient, pre-mixed beverages.

Bijay Laxmi
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Welch's LaunchesNewCraft Cocktail Line in 20 States

Welch's LaunchesNewCraft Cocktail Line in 20 States

Welch's, the renowned juice company, has released a new line of craft cocktails in collaboration with Coop Beverage Works, a subsidiary of Oklahoma City-based craft brewery Coop Ale Works. The ready-to-drink canned cocktails come in four fruit-forward flavors: Vodka Transfusion, Vodka Cranberry, Watermelon Mule, and Passion Fruit Mojito.

Each 12-ounce can boasts a 5.9% alcohol by volume (ABV) and showcases Welch's signature fruit juices. The Vodka Transfusion features Welch's Concord Grape juice with hints of ginger and citrus. Vodka Cranberry delivers the "tangy sweetness" of cranberry juice. Watermelon Mule offers a "burst of real watermelon juice and the kick of ginger." Passion Fruit Mojito combines passion fruit juice with notes of mint and lime.

"We are extremely excited to partner with Welch's to create this lineup ofCraft Cocktails, Summerthat will bring classic cocktail recipes to the market with the fruit juice flavors that Welch's is known for," said Ryan Stump, Coop Beverage Works' vice president of business operations. "These products were developed to elevate the experience of ready-to-drink cocktails by using real fruit juices and ingredients that today's consumers are looking for."

"Welch's longstanding reputation for quality in fruit-based food and beverages, spanning over 150 years, speaks volumes about our dedication to consumer satisfaction. Teaming up with COOP Beverage Works marks an exciting endeavor as we expand into a new market segment," Makes, Cocktails added Chris Kwiat, vice president of corporate communications, partnerships, and transformational innovation at Welch's.

The Welch's craft cocktails will soon be shipping to retailers in 20 US states: Alabama, Arizona, California, Colorado, Georgia, Idaho, Illinois, Kansas, Kentucky, Michigan, Mississippi, Missouri, Nevada, New Mexico, New York, North Carolina, Oklahoma, Pennsylvania, Tennessee, Texas, West Virginia, and Wisconsin. Consumers can find a retailer near them at welchscraftcocktails.com.

Welch's entry into the canned cocktail market comes as the category continues to experience rapid growth. Other major brands like Jack Daniel's and Coca-Cola have recently launched their own ready-to-drink cocktail lines to capitalize on the rising demand for convenient, pre-mixed alcoholic beverages. With its iconic fruit juices as a key ingredient, Welch's aims to bring a unique twist to classic cocktail recipes that will appeal to consumers seeking premium, fruit-forward flavors in the booming canned cocktail space.