Indian Political Parties Leverage AI and Social Media in Fierce Election Battle

India's 2024 elections see political parties leveraging AI, social media, and influencers to engage tech-savvy voters, raising concerns about misinformation and manipulation. The BJP's digital campaign and the opposition's financial disadvantages suggest a one-sided victory for the ruling alliance.

Shivani Chauhan
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Indian Political Parties Leverage AI and Social Media in Fierce Election Battle

Indian Political Parties Leverage AI and Social Media in Fierce Election Battle

As India gears up for the 2024 general elections, political parties are increasingly turning to artificial intelligence (AI) and social media to engage tech-savvy voters and gain an edge over their opponents. The ruling Bharatiya Janata Party (BJP) has been at the forefront of this digital campaign, leveraging its robust IT cell and incorporating influencers to promote its agenda.

The BJP recently introduced the National Creators Award, which faced criticism as most recipients had a history of promoting the party's agendas. Influencers like Chandni Bhagat and Maithili Thakur, who have large social media followings, have been incorporated into the BJP's digital campaign. The party has also reached out to online gamers, with Prime Minister Narendra Modi meeting with popular gaming influencers in what is seen as an election outreach strategy.

Political parties are using various digital tools, including cartoons, memes, and trolls, to engage a new generation of politically aware voters. Tamil Nadu Chief Minister MK Stalin was seen playing football, election, campaign in Chennai's Kolathur on Tuesday, April 16, as part of the Dravida Munnetra Kazhagam (DMK) party's Lok Sabha elections 2024 campaign. Stalin accused Prime Minister Modi of 'inciting separatism and defaming opposition-ruled states' and called for 'vote for India' to maintain religious harmony.

AI-powered chatbots are also being used by political consultancy firms to generate targeted ad campaigns and content mocking their opponents. The BJP and the INDIA alliance have been leveraging OpenAI's GPT store, a marketplace for custom chatbots, to create ads highlighting perceived policy inconsistencies and confusion within the opposing coalition. The chatbots can also generate personalized messaging and campaign promises for specific political leaders like Narendra Modi and Rahul Gandhi.

Why this matters: The use of AI and social media in political campaigns raises concerns about the spread of misinformation and the potential for manipulating public opinion. As India's general election approaches, the battle for tech-savvy voters is becoming increasingly fierce, with parties employing innovative digital strategies to gain an advantage.

Despite the efforts of the opposition INDIA alliance, the BJP-led National Democratic Alliance (NDA) coalition is expected to secure a one-sided victory in the upcoming election. The opposition has been plagued by disunity, with key partners like Trinamool Congress (TMC) and Bahujan Samaj Party (BSP) fighting the election on their own. The BJP has also benefited from the opaque electoral bonds scheme, encashing nearly $600 million in donations between 2019 and 2024, while the opposition has faced financial disadvantages and attacks by investigating agencies.

In the election battle, political parties are leaving no stone unturned in their efforts to engage voters and secure victory. The innovative use of AI and social media is set to play a crucial role in shaping the outcome of India's 2024 general elections, with far-reaching implications for the country's political landscape.

Key Takeaways

  • Indian parties use AI, social media to engage tech-savvy voters for 2024 elections.
  • BJP leads digital campaign, incorporates influencers and online gamers to promote agenda.
  • Parties use digital tools like chatbots, memes to target voters, raise concerns over misinformation.
  • BJP-led NDA coalition expected to win 2024 election despite opposition's digital efforts.
  • Innovative use of AI, social media crucial in shaping India's 2024 election outcome.