MAGA Influencers Clash Over Zach Henry's Work for RFK Jr. Campaign

Social media consultant Zach Henry faced backlash from MAGA allies for working with Robert F. Kennedy Jr.'s presidential campaign. The controversy highlights tensions over paid promotions and ideological loyalty in the pro-Trump online ecosystem.

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MAGA Influencers Clash Over Zach Henry's Work for RFK Jr. Campaign

MAGA Influencers Clash Over Zach Henry's Work for RFK Jr. Campaign

A rift has emerged within the online MAGA community after social media consultant Zach Henry worked with Robert F. Kennedy Jr.'s presidential campaign. Henry, a prominent influencer who previously worked with Vivek Ramaswamy's campaign, started his own firm Total Virality which was hired by Kennedy's team. This sparked a backlash from some of Henry's former allies, exposing tensions over paid promotions and ideological loyalty in the pro-Trump online ecosystem.

Why this matters: The controversy highlights the growing importance of online influencers in shaping political narratives and the potential for conflicts of interest to influence public opinion. As the 2024 presidential election approaches, the role of social media consultants and influencers in shaping the political landscape will only continue to grow, making it essential to scrutinize their activities and motivations.

The controversy began when Alex Bruesewitz, founder of X Strategies, attacked Henry and accused his firm of being paid by Kennedy to promote his campaign to Republicans. Bruesewitz's message was amplified by Donald Trump Jr., who warned MAGA personalities not to accept money from Kennedy. "If you are a right winger and you are accepting money from RFK Jr to work against Trump and MAGA, we won't forget," Trump Jr. wrote.

The Daily Caller then published a leaked pitch deck from Henry's company, showcasing his successful efforts to boost a video of Kennedy's state of the union response. The document included screenshots of prominent MAGA figures sharing Kennedy's video, leading some to publicly distance themselves from Henry. Jenna Ellis, a former Trump lawyer, stated, "I have no idea who you are and have never talked to you and certainly have never agreed to influencing for your two-bit firm with or without compensation."

Henry fired back at Ellis, saying, "Trust me, Jenna, if you were included, it was definitely by accident. I only use A-list creators." In an interview, Henry expressed surprise and disappointment at the backlash from his former friends and colleagues. "Most of these people I've known for years," he told DailyMail.com.

The incident sheds light on the lucrative business of online influencing in the MAGA community, where firms and individuals are paid to promote candidates and shape their digital personas. It also raises questions about the authenticity of online content and the role of paid promotions in influencing public opinion, especially in the context of high-stakes political campaigns.

Former President Donald Trump has increasingly attacked Kennedy, an independent candidate, calling him a "fake," "Democrat Plant," and "Radical Left Liberal." Despite this, Kennedy's campaign has gained traction, with 53% of Republicans viewing him favorably compared to 30% of Democrats. His platform, which includes strong support for Israel and criticism of COVID-19 lockdowns, may resonate more with conservative voters.

Kennedy has challenged Trump to a debate and criticized his handling of the economy and pandemic. His campaign argues he threatens both Trump and Biden, with even some of Kennedy's own family members backing the current president. While Trump's supporters remain fiercely loyal, many admit curiosity about Kennedy's unorthodox bid, which has secured ballot access in five states so far. The clash over Zach Henry's work for Kennedy exposes the complex dynamics and high stakes of the online battle for the MAGA vote in 2024.

Key Takeaways

  • Zach Henry, a MAGA influencer, worked with Robert F. Kennedy Jr.'s presidential campaign, sparking backlash.
  • Henry's firm, Total Virality, was hired by Kennedy's team, raising concerns about paid promotions and ideological loyalty.
  • Donald Trump Jr. warned MAGA personalities not to accept money from Kennedy, accusing him of working against Trump.
  • The controversy highlights the growing importance of online influencers in shaping political narratives.
  • Kennedy's campaign has gained traction, with 53% of Republicans viewing him favorably, despite Trump's attacks.