Mamata Banerjee Criticizes Doordarshan's Logo Change to Saffron, BJP Defends as 'Homecoming'

Mamata Banerjee slams Doordarshan's logo change to saffron, calls it "unethical" and "pro-BJP bias" ahead of 2024 elections, sparking political row with ruling BJP.

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Mamata Banerjee Criticizes Doordarshan's Logo Change to Saffron, BJP Defends as 'Homecoming'

Mamata Banerjee Criticizes Doordarshan's Logo Change to Saffron, BJP Defends as 'Homecoming'

West Bengal Chief Minister Mamata Banerjee has strongly criticized the modification of color in the Doordarshan logo from blue to saffron, calling it "absolutely unethical, grossly illegal, and speaks loudly of the pro-BJP bias of the national public broadcaster." "How can the Election Commission of India allow this crude, pro-Saffron violation of the Model Code of Conduct?" Banerjee questioned, demanding that the Election Commission immediately stop the change and revert the logo back to its original blue color.

The timing of the change, coinciding with the ongoing Lok Sabha elections, has been labeled as "highly unethical and blatantly illegal" by Mamata Banerjee. She has asked the Election Commission of India to take action against the move, which she says is a "pro-saffron infringement" of the model code of conduct.

Former CEO of Prasar Bharati and Trinamool Congress MP, Jawhar Sircar, has also expressed his disapproval, terming the "saffronisation" of the logo as a political move. "It will influence voters by overlaying the color one religion and Sangh parivar colour with a neutral Public Broadcaster and a biassed Government Regime," Sircar said.

However, the BJP has defended the change, stating that the saffron logo had been tested way back in 1982 and represents a "homecoming" for the national broadcaster. Amit Malviya, the head of BJP's IT cell, dismissed Banerjee's allegation. Prasar Bharati CEO Gaurav Dwivedi has also defended the rebranding, highlighting the aesthetic appeal of the new orange color as an update to the channel's visual identity.

Why this matters: The controversy over Doordarshan's logo change has ignited a political dispute ahead of the 2024 national elections in India. The timing and color choice have raised concerns about the impartiality of the national broadcaster and potential influence on voters. The incident highlights the ongoing tensions between the ruling BJP and opposition parties like Mamata Banerjee's Trinamool Congress.

The change in the Doordarshan logo has ignited a heated debate between Mamata Banerjee's Trinamool Congress and the ruling BJP. While Banerjee accuses the broadcaster of having a pro-BJP bias and violating election codes, the BJP maintains that the saffron color represents a return to Doordarshan's roots. As the national <a href="https://www.indiatodayne.in/amp/national/story/mamata-banerjee-shocked-at-sudden-saffronisation-of-doordarshan-logo-during-elections-985008-2024-04-20" target="_blank" rel="noopener

Key Takeaways

  • Mamata Banerjee criticizes Doordarshan's logo change from blue to saffron as pro-BJP bias.
  • Banerjee demands Election Commission stop the change and revert the logo to original blue.
  • Former Prasar Bharati CEO terms the "saffronisation" a political move to influence voters.
  • BJP defends the change, stating saffron represents a "homecoming" for the national broadcaster.
  • The logo controversy ignites a political dispute ahead of the 2024 national elections in India.