Planned Parenthood Invests $10 Million in North Carolina Democratic Organizing for 2024 Elections

Planned Parenthood invests $10M in North Carolina to boost abortion access, targeting key elections that could impact the region's reproductive rights and the 2024 presidential race.

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Wojciech Zylm
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Planned Parenthood Invests $10 Million in North Carolina Democratic Organizing for 2024 Elections

Planned Parenthood Invests $10 Million in North Carolina Democratic Organizing for 2024 Elections

Planned Parenthood's political arm, Planned Parenthood Votes South Atlantic, is investing $10 million in organizing efforts in North Carolina for the 2024 governor and presidential races. The funds will be used for digital ads, new field offices, and a canvassing operation to reach over 1 million voters about preserving abortion access.

Democrats are hoping to use the abortion issue to boost their chances in North Carolina's competitive governor's race and the presidential election, as the state is the last in the Deep South where abortion is still legal after six weeks of pregnancy. The Republican nominee for governor, Lt. Gov. Mark Robinson, has endorsed a ban on all abortions once a fetal heartbeat is detected.

Planned Parenthood's organizing efforts will focus on reaching suburban white women and mobilizing young, Black, and Latino voters. The investment will also target 16 state House and Senate races, where Democrats need to win just one additional seat to break the GOP's supermajority.

Why this matters: The outcome of the North Carolina elections could have significant implications for abortion rights in the region. As a crucial swing state, the results will also impact President Biden's reelection bid, as he narrowly lost the state in 2020.

Planned Parenthood's $10 million investment is the largest-ever by the group in a single state. Other organizations, like the nonpartisan Red, Wine and Blue, have also shifted their focus to abortion messaging ahead of the November elections, seeing North Carolina as a key battleground in the fight for reproductive rights.

Key Takeaways

  • Planned Parenthood investing $10M in NC to preserve abortion access for 2024 elections.
  • Democrats aim to leverage abortion issue in NC's competitive governor and presidential races.
  • Planned Parenthood targeting suburban white women, young Black, and Latino voters in NC.
  • NC elections could significantly impact abortion rights in the region and Biden's reelection.
  • Planned Parenthood's $10M investment is the largest-ever by the group in a single state.