Poll Suggests Younger Canadians Not Swayed by Targeted Benefits in 2023 Federal Budget

Younger Canadians unswayed by federal budget's targeted benefits, poll shows. Conservatives lead among Gen Z and millennials, posing challenges for Liberals.

author-image
Sakchi Khandelwal
New Update
Poll Suggests Younger Canadians Not Swayed by Targeted Benefits in 2023 Federal Budget

Poll Suggests Younger Canadians Not Swayed by Targeted Benefits in 2023 Federal Budget

A recent poll conducted by spark*insights indicates that younger Canadians are not significantly influenced by the targeted benefits outlined in the 2023 federal budget. While the budget aimed to address "generation fairness" and help young people, the poll suggests that these efforts may not have resonated as strongly with the younger demographic.

The poll found that although Canadians generally support some key budget policies, there is low recall of specific budget measures among the younger target audience. Prime Minister Justin Trudeau acknowledged that the budget is designed to solve problems and assist young people, but he expects Canadians to be thoughtful about the future when they vote.

According to the Angus Reid Institute poll, the opposition Conservatives are currently leading in voter support among Gen Z and millennial voters, with the Liberals falling behind both the NDP and Conservatives. Conservative Leader Pierre Poilievre is also viewed more positively than Trudeau among younger voters.

Why this matters: The poll results suggest that the federal government's attempts to connect with and support younger Canadians through targeted budget measures may not be yielding the desired political impact. This could have implications for future policy decisions and election strategies as political parties seek to engage and win the support of younger voters.

The poll also revealed that consumer confidence has begun to decline, particularly among younger Canadians. Additionally, the Conservative Party currently holds a 16-point advantage over the Liberals in voting intentions.

In response to the poll results, Trudeau stated, "The budget is aimed at solving problems and helping young people, but I expect Canadians to be thoughtful about the future when they vote." The prime minister's comments underscore the government's efforts to address the concerns of younger Canadians, despite the poll suggesting that these measures may not have had the intended impact on their political preferences.

Key Takeaways

  • Recent poll shows younger Canadians not swayed by 2023 federal budget
  • Conservatives lead in voter support among Gen Z and millennial voters
  • Consumer confidence declining, particularly among younger Canadians
  • Conservatives hold 16-point advantage over Liberals in voting intentions
  • Trudeau expects Canadians to be thoughtful about future when voting