Caitlin Clark Signs Record-Breaking $28 Million Shoe Deal with Nike

Caitlin Clark, the No. 1 WNBA draft pick, signs a record-breaking $28M, 8-year Nike deal, reflecting women's basketball's growing popularity and opportunities for elite college athletes.

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Caitlin Clark Signs Record-Breaking $28 Million Shoe Deal with Nike

Caitlin Clark Signs Record-Breaking $28 Million Shoe Deal with Nike

Caitlin Clark, the No. 1 overall pick in the 2024 WNBA draft, has reportedly signed a lucrative 8-year, $28 million shoe contract with Nike. The deal, which includes a signature shoe line, is the most lucrative sponsorship contract ever for a women's basketball player, surpassing previous offers from Under Armour and Adidas.

Clark, who was a standout player for the University of Iowa, has been with Nike since 2022 when she started gaining national attention. The 22-year-old chose to stick with Nike despite a more lucrative offer from Under Armour, which had brought in Golden State Warriors star Stephen Curry to pitch her on joining their team.

The reported $28 million payout from Nike reflects Clark's on-court success and potential box-office appeal. As the all-time career scorer in college basketball history for both men and women, Clark averaged 28.4 points and 8.2 assists per game in college. The WNBA draft that featured Clark saw a record-breaking 2.45 million viewers, and her Indiana Fever jersey quickly sold out, indicating her growing popularity.

Why this matters: Clark's Nike deal is a significant milestone for women's basketball, reflecting the sport's increasing popularity and marketability. It also highlights the growing opportunities for elite college athletes to secure lucrative endorsement deals.

In addition to the Nike contract, Clark has also signed endorsement deals with companies like Xfinity, Panini, Gainbridge, State Farm, Gatorade, Buick, and Bose since turning professional. The long-term deal with Nike demonstrates the sportswear giant's commitment to the rising star, who could play in the WNBA for over a decade and potentially represent the U.S. in the Olympics in Paris, Los Angeles, and Brisbane.

Clark's marketability has been enhanced by her impressive performances on the court and in media settings, including a surprise appearance on 'Saturday Night Live.' "Caitlin Clark is a once-in-a-generation player whose talent and charisma have the potential to transcend the sport," said Nike in a statement about the deal. As Clark begins her professional career with the Indiana Fever, the record-breaking Nike contract sets the stage for her to become one of the most influential and marketable athletes in women's sports.

Key Takeaways

  • Caitlin Clark, 2024 WNBA #1 pick, signed $28M 8-year Nike shoe deal.
  • Deal is the most lucrative ever for a women's basketball player.
  • Clark's on-court success and box-office appeal drove Nike's investment.
  • Deal reflects growing popularity and marketability of women's basketball.
  • Clark has also signed endorsement deals with other major brands.