Roger Federer Invests Millions in Plant-Based Businesses, Fulfilling Childhood Dream

Roger Federer, former world No. 1 tennis player, invests in plant-based businesses, reflecting his childhood vegetarianism and promoting sustainable, ethical food choices as a role model.

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Salman Khan
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Roger Federer Invests Millions in Plant-Based Businesses, Fulfilling Childhood Dream

Roger Federer Invests Millions in Plant-Based Businesses, Fulfilling Childhood Dream

In 2022, Roger Federer, the former world No. 1 tennis player, made significant investments in plant-based businesses, including Roots Kitchen and NotCo. These investments align with Federer's long-held passion for promoting vegetarianism, a lifestyle he followed until the age of 16 before incorporating meat into his diet to meet the physical demands of professional tennis.

Federer's commitment to plant-based living traces back to his childhood, when he adhered to a vegetarian diet for ethical reasons. However, upon joining the Swiss National Tennis Academy, he recognized the need to consume meat to develop his body and build the necessary muscle mass for the sport. Despite this dietary change, Federer has continued to enjoy plant-based foods throughout his career, often seen enjoying pizza, pasta, and fruits.

The tennis legend's investments in plant-based companies extend beyond mere financial gain; they serve as a means to promote the values he held dear during his childhood. In addition to his investments in Roots Kitchen and NotCo, Federer has also contributed to the development of a special line of shoes made from guilt-free leather substitutes for his running brand, On Running.

Why this matters:

Federer's journey from a vegetarian upbringing to becoming one of the greatest tennis players of all time showcases his ability to adapt his diet to meet the demands of his profession. His recent investments in plant-based ventures demonstrate his ongoing commitment to promoting the values he held during his childhood, even as he continues to make an impact in the world of sports and beyond.

Key Takeaways

  • Federer invested in plant-based businesses like Roots Kitchen and NotCo.
  • Federer followed a vegetarian diet as a child but later incorporated meat.
  • Federer's investments promote his childhood values of plant-based living.
  • Federer's investments reflect the growing trend of athletes advocating for sustainable food.
  • Federer's journey showcases his ability to adapt his diet for his profession.