US Soccer Sales Surge: Balls, Gear, and Uniforms Score Big

US wholesale sales of soccer balls reached $174 million in 2023, while protective gear sales hit $40 million. Licensed sports merchandise sales in the US totaled $12.5 billion in 2023, a 38% increase from 2019.

author-image
Nitish Verma
New Update
US Soccer Sales Surge: Balls, Gear, and Uniforms Score Big

US Soccer Sales Surge: Balls, Gear, and Uniforms Score Big

The United States is experiencing a soccer boom, with wholesale sales of soccer balls, protective gear, and team uniforms reaching new heights. In 2023, US wholesale sales of soccer balls soared to an impressive $174 million, while protective gear sales hit $40 million. The surge in soccer-related merchandise is part of a larger trend, with licensed sports merchandise sales in the US totaling approximately $12.5 billion in 2023, a staggering 38% increase from 2019.

The growing popularity of Major League Soccer (MLS) has been a significant driver behind the increase in soccer uniform sales. In 2022, soccer team uniform sales reached an impressive $172 million, reflecting the rising interest in professional soccer across the country. As more Americans tune in to watch MLS matches and support their favorite teams, the demand for authentic jerseys and fan apparel has skyrocketed.

The data, compiled by Statista, is based on a combination of aggregated quantitative information collected from a sample of manufacturers in various product categories and other industry data. The figures, rounded and sourced from several publications, provide a comprehensive look at the state of licensed sports merchandise in the United States from 2008 to 2023.

The soccer sales boom is not limited to professional leagues. Youth soccer participation has also been on the rise, contributing to the increased demand for soccer balls and protective gear. As more children take up the sport, parents are investing in quality equipment to ensure their safety and enhance their playing experience. This trend is expected to continue as soccer cements its position as one of the most popular youth sports in the United States.

The surge in soccer-related sales is a testament to thesport's growing popularityin the United States. With the 2026 FIFA World Cup set to be co-hosted by the US, Canada, and Mexico, the excitement surrounding soccer is only expected to intensify. As more Americans embrace the beautiful game, the demand for soccer merchandise, from balls and protective gear to team uniforms, is poised to reach even greater heights in the coming years.