PUMA Launches Compostable RE:SUEDE 2.0 Sneakers as Part of Circularity Program

PUMA launches 500 pairs of fully compostable RE:SUEDE 2.0 shoes, part of its circularity program to reduce waste. Customers can return worn shoes for composting and get a discount on their next purchase.

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Salman Khan
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PUMA Launches Compostable RE:SUEDE 2.0 Sneakers as Part of Circularity Program

PUMA Launches Compostable RE:SUEDE 2.0 Sneakers as Part of Circularity Program

PUMA is releasing 500 pairs of its RE:SUEDE 2.0 shoes on April 22, 2023, as part of its circularity program to reduce waste. The shoes are designed to be fully compostable, with materials carefully selected for their ability to decompose under industrial composting conditions.

The RE:SUEDE 2.0 is the commercial version of PUMA's experimental RE:SUEDE sneaker, which was part of a two-year pilot project. During the pilot, PUMA produced 500 pairs of the RE:SUEDE and had volunteers wear them for six months before returning them to be composted. "The original RE:SUEDE was successfully turned into compost under tailor-made industrial conditions," PUMA stated.

Customers can purchase the RE:SUEDE 2.0 on PUMA's website and Zalando Plus. Once worn out, the shoes can be returned to PUMA free of charge to be industrially composted by the company's partners. In exchange, customers will receive a 20% discount on their next purchase, linking customer engagement with environmental responsibility.

Why this matters: PUMA's RE:SUEDE 2.0 launch is a significant step in the company's efforts to find viable end-of-life solutions for their footwear and move towards a more circular business model. By offering compostable shoes and incentivizing customers to return them, PUMA is demonstrating its commitment to reducing waste in the fashion industry.

The RE:SUEDE project is part of PUMA's 'Circular Lab' innovation hub, which aims to create more circular business models and sustainable products. "The RE:SUEDE project and RE:FIBRE recycling program are part of PUMA's Circular Lab initiative, which aims to redefine the company's production and move towards a more circular business model," PUMA explained.

The RE:SUEDE 2.0 sneakers maintain the classic Suede style but incorporate the lessons learned and feedback from the pilot project. The 500 pairs available for purchase represent PUMA's ongoing efforts to develop more sustainable and circular products as part of their circularity program to reduce waste in the fashion industry.

Key Takeaways

  • PUMA releases 500 pairs of fully compostable RE:SUEDE 2.0 shoes on April 22, 2023.
  • RE:SUEDE 2.0 is the commercial version of PUMA's experimental RE:SUEDE sneaker from a 2-year pilot.
  • Customers can purchase RE:SUEDE 2.0 and return worn-out shoes for industrial composting, earning a 20% discount.
  • RE:SUEDE 2.0 is part of PUMA's 'Circular Lab' innovation hub, aimed at creating circular business models.
  • The 500 pairs available represent PUMA's efforts to develop more sustainable and circular products.