Samsung Launches AI-Enhanced TV Lineup in India for 2024

Samsung has unveiled its 2024 lineup of AI-enhanced TVs for the Indian market, featuring advanced technologies and personalized viewing experiences. The new range includes the flagship Neo QLED 8K, Neo QLED 4K, and OLED models, all powered by Samsung's proprietary AI processors.

The Neo QLED 8K TVs are equipped with the cutting-edge NQ8 AI Gen3 processor, which boasts a dedicated Neural Processing Unit (NPU) that delivers twice the speed and eight times the neural networks of its predecessor. This enables AI-powered features like AI Picture Technology, AI Upscaling Pro, AI Motion Enhancer Pro, Real Depth Enhancer Pro, and AI Sound Technology, delivering exceptional visual and audio experiences.

The Neo QLED 4K lineup is powered by the NQ4 AI Gen2 Processor, offering features like Real Depth Enhancer Pro and Pantone Validated color accuracy. Samsung has also introduced the world's first glare-free OLED TV, featuring the same NQ4 AI Gen2 Processor and OLED HDR Pro support.

In addition to the advanced AI capabilities, the 2024 TV lineup includes localized smart experiences tailored for Indian consumers. These include cloud gaming services, an education hub, smart yoga, and Samsung TV Plus for free content access. The TVs also integrate seamlessly with existing networks and devices, offering enhanced security through Samsung's Knox platform.

Why this matters: Samsung's launch of AI-enhanced TVs in India signifies the growing demand for intelligent and immersive home entertainment solutions in the country. The integration of advanced AI technologies aims to provide consumers with personalized and enhanced viewing experiences, setting new standards in the premium TV market segment.

The Neo QLED 8K series is available in 65-inch, 75-inch, and 85-inch screen sizes, with prices starting at Rs 3,19,990. The Neo QLED 4K lineup comes in sizes ranging from 55 to 98 inches, with prices starting at Rs 1,39,990. The glare-free OLED TVs are offered in 55-inch, 65-inch, 77-inch, and 83-inch options, with prices starting at Rs 1,64,990.

As part of the launch promotions, Samsung is offering pre-order bonuses such as a free soundbar, Music Frame, or Freestyle projector, along with up to 20% cashback on selected models. The new AI-enhanced TVs will be available through Samsung.com, Samsung stores, and other online and offline retailers starting April 30, 2024.

Key Takeaways

• Samsung unveils 2024 AI-enhanced TV lineup for Indian market.
• Neo QLED 8K and 4K TVs powered by advanced AI processors.
• World's first glare-free OLED TV with AI capabilities.
• Localized smart features like cloud gaming, education hub, yoga.
• Prices range from Rs 1,39,990 to Rs 3,19,990, with launch offers.