BMW Unveils Latest Art Car Designed by Katrin Westman

BMW has revealed the latest addition to its iconic Art Car collection: the BMW i5 M60 xDrive Art Car, designed by Swedish artist Katrin Westman. The car, featuring a unique 'Wetland' theme inspired by the Baroque style, continues BMW's long-standing tradition of collaborating with renowned artists to create mobile works of art.

The BMW Art Car project, which began in 1975, has seen the German automaker partner with famous artists such as Roy Lichtenstein, Andy Warhol, and Jeff Koons to transform BMWs into rolling canvases. Westman's design for the electric BMW i5 M60 xDrive showcases a dramatic and rich color palette, with a Mineral White base adorned with blue, purple, and red tones.

Westman's artwork will be showcased on the BMW i5 M60 xDrive Art Car as it transports guests to and from the Market Art Fair in Stockholm from May 17 to 19, 2024. This marks the second consecutive year that an electric BMW featuring artist-created artwork will be featured at the event, highlighting the automaker's commitment to supporting art and culture.

Why this matters: BMW's collaboration with the Market Art Fair in Stockholm provides an opportunity to spotlight emerging Nordic artists and bring art into the city through these mobile artworks. The BMW Art Car project celebrates the fusion of art and technology, demonstrating how creativity can be expressed through unconventional mediums.

The partnership between BMW and the Market Art Fair aims to encourage innovation and support young Nordic artists. "The collaboration between BMW and Market Art Fair is seen as an opportunity to support young Nordic artists and bring art into the city in the form of these mobile artworks," according to the event organizers.

BMW's artistic endeavors will continue with the latest BMW Art Car designed by Julie Mehretu, which is set to compete in the 2024 Le Mans 24-hour race. This upcoming addition to the Art Car collection further solidifies BMW's dedication to expanding the limits of art and technology, creating unique masterpieces on wheels that captivate audiences worldwide.

Key Takeaways

• BMW reveals new BMW i5 M60 xDrive Art Car designed by Swedish artist Katrin Westman.
• BMW Art Car project since 1975 features collaborations with renowned artists like Warhol, Koons.
• Westman's 'Wetland' themed Art Car to be showcased at Market Art Fair in Stockholm, 2024.
• BMW's partnership with Market Art Fair aims to support young Nordic artists and bring art to the city.
• BMW to unveil new Art Car designed by Julie Mehretu for 2024 Le Mans 24-hour race.