Lamborghini Strengthens China Ties, Unveils Hybrid Urus SE at Beijing Auto Show

Lamborghini unveils its first-ever hybrid plug-in SUV, the Urus SE, at the Beijing Auto Show, showcasing its commitment to the Chinese market and the global shift towards electrification in the luxury car industry.

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Aqsa Younas Rana
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Lamborghini Strengthens China Ties, Unveils Hybrid Urus SE at Beijing Auto Show

Lamborghini Strengthens China Ties, Unveils Hybrid Urus SE at Beijing Auto Show

Lamborghini, the iconic Italian supercar maker, has reinforced its commitment to the Chinese market by presenting its first-ever hybrid plug-in sports utility vehicle, the Urus SE, at the 2024 Beijing International Automotive Exhibition. The company's participation in the Beijing auto show since 2005 emphasizes the importance of China as a key part of Lamborghini's global strategy, allowing it to engage with a market that establishes trends in new technologies, including electrification.

The unveiling of the Urus SE marks a significant milestone in Lamborghini's transition towards electric vehicles. The plug-in hybrid SUV combines a 4.0-liter twin-turbocharged V8 engine with a 189-horsepower electric motor, resulting in a total output of 789 horsepower and 701 lb-ft of torque. The Urus SE can accelerate from 0-60 mph in just 3.4 seconds and reach a top speed of 194 mph, while also offering an all-electric range of up to 37 miles.

Francesco Scardaoni, Lamborghini's director for the Asia-Pacific region, emphasized the speed of change in the Chinese market and the need for the company to adjust its strategy to fulfill customer needs. "The presence of a luxury car brand like Lamborghini at the Auto China Beijing event is important, even though only a small portion of the population can afford their vehicles, which start at around 250,000 euros for the sports utility vehicle and 350,000 euros for the iconic super sports cars," Scardaoni noted.

Why this matters: Lamborghini's strengthened partnership with China and the unveiling of the Urus SE reflect the growing importance of the Chinese market for luxury automakers, as well as the global shift towards electrification in the automotive industry. The company's commitment to expanding its presence in China and transitioning to hybrid and electric vehicles showcases the evolving landscape of the luxury car market.

As part of its Direzione Cor Tauri strategy, Lamborghini plans to have its entire product line be hybrid by 2025, and aims to release its first fully electric Lamborghini by 2028. This focus on reducing the environmental impact of its vehicles aligns with the changing preferences of consumers and the increasing emphasis on sustainability in the automotive sector.

Stephan Winkelmann, Lamborghini's CEO, stated, "The Urus has become the brand's bestseller, enabling it to attract new customers and strengthen its position in the world's largest car market, China, as the company transitions to electric vehicles." The Urus SE's advanced features, including improved aerodynamics and on-board technology, further demonstrate Lamborghini's commitment to innovation and meeting the evolving needs of its customers.

Key Takeaways

  • Lamborghini unveils its first-ever hybrid plug-in SUV, the Urus SE, in Beijing.
  • The Urus SE combines a V8 engine and 189-hp electric motor, producing 789 hp.
  • Lamborghini emphasizes China's importance, as it transitions to hybrid and electric vehicles.
  • Lamborghini plans to have its entire lineup be hybrid by 2025 and release its first EV by 2028.
  • The Urus has become Lamborghini's bestseller, helping it attract new customers in China.