Mahindra Launches XUV 3XO: Upgraded Compact SUV with Advanced Features

Mahindra launches the XUV 3XO, a radically overhauled compact SUV with prices starting at Rs 7.49 lakh, featuring significant design, interior, and advanced feature upgrades. The XUV 3XO boasts Level 2 ADAS, a 360-degree camera, and a premium cabin, aiming to disrupt the competitive compact SUV segment in India.

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Dil Bar Irshad
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Mahindra Launches XUV 3XO: Upgraded Compact SUV with Advanced Features

Mahindra Launches XUV 3XO: Upgraded Compact SUV with Advanced Features

Mahindra has unveiled the XUV 3XO, a radically overhauled version of the XUV300 compact SUV, with prices starting at Rs 7.49 lakh (ex-showroom). The new model boasts significant upgrades in terms of design, interiors, and advanced features, aiming to disrupt the fiercely competitive compact SUV segment in India.

The launch of the XUV 3XO is a significant development in the Indian automotive industry, as it showcases Mahindra's commitment to innovation and customer satisfaction. The introduction of advanced features like Level 2 ADAS and 360-degree camera could set a new benchmark for safety and technology in the compact SUV segment, influencing the direction of the industry as a whole.

The XUV 3XO's exterior design has undergone a complete transformation, featuring a bold new front face with C-shaped LED DRLs, a blacked-out grille with chrome elements, and a reworked bumper. The rear section sports a sleek LED light bar connecting the redesigned taillights, giving the SUV a modern and distinctive look. The XUV 3XO also rides on new 17-inch alloy wheels, replacing the 16-inch tyres offered on its predecessor.

Inside, the XUV 3XO has received significant upgrades to enhance the overall ambiance and user experience. "The interior ambiance has been improved with leatherette soft touch inserts, white upholstery, a new 10.25-inch touchscreen, a new digital instrument cluster, and the latest infotainment system with connected car technology,"according to one of the summaries. The larger 10.25-inch touchscreen infotainment system features Mahindra's AdrenoX user interface, similar to its flagship models like the XUV700 and Scorpio-N. The larger 10.25-inch touchscreen infotainment system features Mahindra's AdrenoX user interface, similar to its flagship models like the XUV700 and Scorpio-N. A digital driver's display and a panoramic sunroof further enhance the premium feel of the cabin.

Why this matters: Mahindra has placed a strong emphasis on safety with the XUV 3XO, equipping it with advanced driver assistance systems (ADAS) including adaptive cruise control, autonomous emergency braking, lane keep assist, and blind spot monitoring. The inclusion of a first, drive 360-degree camera system enhances visibility and makes parking and maneuvering easier. Although the XUV 3XO has not yet been tested by NCAP, it is expected to perform well, considering the XUV300's impressive 5-star safety rating.

Under the hood, the XUV 3XO carries forward the same powertrain options of the XUV300. It is available with a 1.2-liter turbo petrol engine in two states of tune - 110 PS and 130 PS, and a 1.5-liter diesel engine producing 117 PS. Transmission choices include a 6-speed manual, a 6-speed torque converter automatic, and a 6-speed AMT. The range-topping 130 PS turbo petrol engine, coupled with the 6-speed automatic transmission, promises an engaging driving experience.

The XUV 3XO is offered in nine variants, with bookings, open, may prices ranging from Rs 7.49 lakh to Rs 15.49 lakh (ex-showroom). It undercuts most of its vs, differences in terms of pricing, except for the base variant of the Renault Kiger. However, the top-spec automatic variant is the most expensive in its segment, justified by its extensive feature list. "The XUV 3XO is priced more affordably than the XUV300, starting at Rs 7.4 lakh, with the top-end trim priced upwards of Rs 15 lakh," states one summary.

Dimensionally, the XUV 3XO is marginally shorter in length but taller in height compared to the vs, changes XUV300. It boasts the widest body and the longest wheelbase in its class, translating to a spacious cabin. The increased width allows for comfortable seating of three passengers in the rear, while the best-in-class wheelbase of 2600 mm ensures ample legroom for occupants.

The XUV 3XO will face stiff competition from established players in the compact SUV segment, including the Hyundai Venue, Tata Nexon, Maruti Suzuki Brezza, Renault Kiger, and the recently launched Maruti Suzuki Fronx. However, with its comprehensive upgrades, competitive pricing, and advanced features, the XUV 3XO is well-positioned to make a strong impact in this highly contested market.

The launch of the XUV 3XO marks a significant milestone for Mahindra, which aims to solidify its position in the rapidly growing compact SUV segment. With its bold design, premium interiors, and advanced technology, the XUV 3XO is set to attract buyers seeking a feature-rich and value-for-money offering in the compact SUV space.

Key Takeaways

  • Mahindra launches XUV 3XO with prices starting at ₹7.49 lakh (ex-showroom).
  • XUV 3XO features Level 2 ADAS, 360-degree camera, and advanced infotainment system.
  • It gets a bold new design, premium interiors, and a range of powertrain options.
  • XUV 3XO is offered in 9 variants, with top-end trim priced at ₹15.49 lakh (ex-showroom).
  • It competes with Hyundai Venue, Tata Nexon, Maruti Suzuki Brezza, and Renault Kiger.