Mazda CX-60 Aims to Compete with European Premium SUVs

Mazda's new CX-60 SUV aims to challenge European luxury brands, offering premium features and a plug-in hybrid option. The brand is also preparing to unveil the larger CX-80 flagship SUV in 2024.

Geeta Pillai
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Mazda CX-60 Aims to Compete with European Premium SUVs

Mazda CX-60 Aims to Compete with European Premium SUVs

Mazda is positioning its new CX-60 SUV as a premium challenger to European competitors. The CX-60 is the first model built on Mazda's new rear-wheel drive Large Product Architecture, which will also underpin the upcoming CX-70 and CX-90 models slated for release in Australia.

The CX-60 offers buyers a choice of petrol and diesel straight-six engines, as well as a powerful plug-in hybrid option. The PHEV version boasts a WLTP electric range of 63 km from its 17.8 kWh battery pack, which can be charged at up to 7.4 kW. Mazda is backing the CX-60 with a 3-year/100,000 km warranty, while the battery pack is covered for 8 years or 160,000 km.

At the top of the CX-60 range is the Takumi trim level, which includes premium features such as white Nappa leather upholstery, electrically adjustable front seats with ventilation, heated rear seats, a heated steering wheel, and a head-up display. Various option packages are also available, adding amenities like a power tailgate, 360-degree camera system, 12-speaker Bose audio, adaptive LED headlights, and advanced driver assistance technologies.

Mazda is hoping the CX-60 will help retain customers who might otherwise defect to brands like BMW and Audi. The company is currently testing the vehicle in Australia to ensure it meets the needs and preferences of local buyers. Some industry observers suggest the entry-level CX-60 could be the pick of the range, especially after recent updates to its suspension and transmission.

The CX-60 is part of Mazda's push to expand its presence in the high-performance and premium segments, while still offering mainstream models like the popular CX-5. With the CX-60, Mazda aims to prove it can deliver a compelling premium SUV experience.

Why this matters: The Mazda CX-60 represents a significant move by the Japanese automaker to compete directly with established European luxury brands in the lucrative premium SUV segment. The success of the CX-60 and its larger siblings will be a key test of Mazda's ability to move upmarket and capture a new set of buyers.

Looking ahead, Mazda is preparing to unveil the all-new CX-80 flagship SUV on April 18, 2024. The three-row CX-80 will be even larger than the CX-60, measuring nearly 5 meters long with a wheelbase over 3 meters. It will offer a choice of second-row seating configurations, including the option of two separate captain's chairs with a center console. Presales for the CX-80 are set to begin in May 2024, with the vehicle arriving in dealerships in the autumn.

Key Takeaways

  • Mazda's new CX-60 SUV aims to challenge European premium rivals with RWD architecture.
  • CX-60 offers petrol, diesel, and powerful PHEV options with up to 63 km electric range.
  • Top Takumi trim features premium amenities like Nappa leather, ventilated seats, and head-up display.
  • Mazda hopes CX-60 will retain customers considering BMW and Audi, testing it for local needs.
  • Mazda to unveil larger CX-80 flagship SUV in 2024, offering 3-row seating and captain's chairs.