Currys Taps Microsoft and Accenture for AI-Powered Digital Transformation

Currys plc partners with Accenture and Microsoft to accelerate digital transformation using AI solutions, modernizing its technology infrastructure across 727 stores in 6 countries. The partnership aims to enhance customer experiences, simplify operations, and support Currys' goal of achieving net zero emissions by 2040.

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Currys Taps Microsoft and Accenture for AI-Powered Digital Transformation

Currys Taps Microsoft and Accenture for AI-Powered Digital Transformation

Currys plc, a leading international omnichannel retailer of technology products and services, has partnered with Accenture and Microsoft to accelerate its digital transformation and enhance operations and customer experiences using AI solutions. The collaboration aims to modernize, secure, and simplify Currys' technology infrastructure, enabling the adoption of cutting-edge Microsoft AI technologies such as Azure OpenAI Service across its 727 stores in 6 countries.

Why this matters: This partnership marks a significant step in the retail industry's adoption of core, cloud, delivery AI-powered digital transformation, which could set a new standard for customer engagement and sustainability. As more retailers follow suit, this could lead to a seismic shift in the way businesses operate and interact with customers, driving growth and profitability in the process.

The partnership is expected to unlock value across every part of Currys' business, elevating the shopping experience for millions of customers and improving the colleague experience for its 25,000 employees. By leveraging AI, Currys aims to become a 'digital-first' omnichannel retailer, building on its previous efforts to establish a connected and personalized shopping experience for customers across multiple markets.

As part of the digital transformation, Currys will transition its existing data centers, comprising over 2000 servers and 200 applications, to Microsoft Azure. This move is expected to create a more energy-efficient infrastructure, supporting Currys' goal of achieving net zero emissions by 2040.

Currys Group CEO Alex Baldock expressed his enthusiasm for the partnership, stating, "AI is the biggest technological leap of our lifetime. Currys exists to help everyone enjoy amazing technology, so as well as bringing the benefits of AI to millions of customers, we'll do the same to our own business. We couldn't have better partners for this, and together we aim to put Currys at the forefront of digital transformation in retail."

Julie Sweet, Chair and CEO of Accenture, highlighted the importance of a strong digital core in enabling Currys to take its customer service and employee experience to the next level. Ralph Haupter, President of EMEA at Microsoft, emphasized the potential of AI in unlocking new opportunities for organizations and industries worldwide.

The partnership between Currys, Accenture, Microsoft, and their joint venture Avanade marks a significant step forward in the retailer's digital transformation journey. By harnessing the power of AI, Currys aims to enhance operations, elevate the shopping experience, drive growth and profitability, and accelerate its path to achieving net zero emissions. As the collaboration progresses, it will be interesting to see how Currys leverages these advanced technologies to revolutionize the retail landscape and set new standards for customer engagement and sustainability in the industry.

Key Takeaways

  • Currys partners with Accenture and Microsoft to accelerate digital transformation using AI solutions.
  • The partnership aims to modernize and simplify Currys' tech infrastructure across 727 stores in 6 countries.
  • Currys will transition to Microsoft Azure, creating a more energy-efficient infrastructure to support net zero emissions by 2040.
  • The collaboration will enhance customer experiences, improve employee experiences, and drive growth and profitability.
  • The partnership sets a new standard for customer engagement and sustainability in the retail industry.