Bollywood and Hollywood Celebrities Take Legal Action Against Deepfake Videos in 2024

Bollywood and Hollywood stars fight deepfake videos that threaten their image and influence voting decisions. Experts warn of the dangers and call for stronger legal and regulatory frameworks to address this growing concern.

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Bollywood and Hollywood Celebrities Take Legal Action Against Deepfake Videos in 2024

Bollywood and Hollywood Celebrities Take Legal Action Against Deepfake Videos in 2024

In 2024, celebrities from both Bollywood and Hollywood are taking legal action to protect their image, likeness, voice, and name against the rising trend of deepfake videos. Bollywood actor Ranveer Singh has filed a complaint with the Mumbai Police's Cyber Crime Cell after a deepfake video surfaced, seemingly portraying him expressing political views during the Lok Sabha elections. "An FIR has been filed against the malicious use of AI to manipulate his image and voice," confirmed the actor's spokesperson.

The issue of deepfake technology and its misuse by cyber criminals is a growing concern, with the annual cybercrime costs in India reaching Rs 70,000 crore as criminal tactics escalate. Celebrities are actively fighting to safeguard their digital identities and prevent unauthorized use of their likenesses in deepfake videos, which can be used for various malicious purposes.

Aamir Khan, another prominent Bollywood actor, has also faced a deepfake scandal during this time. His spokesperson clarified that the actor has never endorsed any political party in his 35-year career. Other celebrities, such as Rashmika Mandanna, have also been affected by this emerging threat.

Why this matters: The rise of deepfake videos featuring celebrities during sensitive times like elections can create chaos and confusion among the public. These fabricated videos have the potential to influence voting decisions and adversely impact the celebrities' public image and fan following.

Experts have warned about the dangers of deepfake videos and suggest implementing the P.O.V. method (Pause, Zero trust, Verify) to tackle the problem. While technologically educated people may be able to differentiate between real and fake, the masses may be confused. The relevant laws to address deepfake videos include cyber-crime laws, the IT Act, privacy laws, defamation laws, and intellectual property laws. Punishment can be imposed on both the creators and the circulators of deepfake videos, but there are still gaps in the law that need to be addressed by lawmakers and legal experts.

Amitabh Bachchan, a veteran Bollywood actor, has called for a legal and regulatory framework to address the misuse of deepfake technology in India. The government and the industry are actively working on introducing better regulations and measures to combat this issue, with Prime Minister Modi emphasizing the need for global regulation of AI to address the problem of deepfakes. Tech companies like Google have also partnered with fact-checkers and news publishers to curb the spread of deepfakes ahead of the Lok Sabha elections.

Key Takeaways

  • Bollywood actors file complaints against deepfake videos misusing their image/voice.
  • Deepfake videos pose a growing threat, with cybercrime costs in India reaching ₹70,000 cr.
  • Celebrities fight to safeguard their digital identities and prevent unauthorized use in deepfakes.
  • Deepfakes can influence voting decisions and adversely impact celebrities' public image.
  • Govt. and industry work on better regulations to combat deepfake misuse, with global AI regulation needed.