LinkedIn Launches Daily Games to Boost User Engagement and Connections

LinkedIn launches 3 new daily games globally to boost user engagement and strengthen professional connections through fun, interactive puzzles.

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Waqas Arain
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LinkedIn Launches Daily Games to Boost User Engagement and Connections

LinkedIn Launches Daily Games to Boost User Engagement and Connections

LinkedIn, the Microsoft-owned professional networking platform, has launched three new daily games globally to increase user engagement and strengthen connections among its members. The games - Queens, Crossclimb, and Pinpoint - are designed to be fast-paced, fun, and completed in under five minutes.

The games are available under the "My Network" tab on LinkedIn's platform. Crossclimb is a word puzzle game similar to Wordle, Pinpoint involves finding hidden connections between words, and Queens is a Sudoku-like game without numbers. Users can participate daily and invite their first-degree connections to join them.

LinkedIn's move follows the successful model of news publishers like The New York Times, which have found games to be effective in driving engagement and attracting subscribers. The Times' games were played over 8 billion times last year, with Wordle accounting for more than half of those plays.

Why this matters: LinkedIn's introduction of daily games represents a significant shift in the platform's strategy to encourage more casual and engaging interactions among professionals. As remote work continues to be prevalent, these games provide a new way for users to connect, compete, and strengthen their professional relationships in a fun and interactive manner.

While the games are currently ad-free, LinkedIn may explore monetization options in the future, especially as it looks to expand its advertising business. "The games are meant to connect professionals in new ways as the world of work has shifted in the 20 years since LinkedIn's founding," stated Lakshman Somasundaram, LinkedIn's director of product management.

After playing, users can see which of their connections have also played, reigniting relationships and fostering friendly competition through school and company leaderboards. The LinkedIn News team will also create daily posts about the games, bringing professionals together, allowing users to engage with the broader puzzling community on the platform.

The launch of these daily games is part of LinkedIn's broader efforts to find more natural and less transactional ways for users to engage on the platform. By providing a quick and entertaining break from work, LinkedIn aims to create camaraderie among users' networks and spark new conversations and connections.

Key Takeaways

  • LinkedIn launched 3 new daily games: Queens, Crossclimb, and Pinpoint.
  • Games aim to increase user engagement and strengthen professional connections.
  • Games are designed to be fast-paced, fun, and completed in under 5 minutes.
  • LinkedIn's move follows the success of games on platforms like The New York Times.
  • Games provide a new way for users to connect, compete, and build relationships.