Meta Launches Limited-Time Bonus Program for U.S. Creators on Threads

Meta, the company formerly known as Facebook, has introduced a limited-time, invite-only bonus program for U.S. creators on its Threads social network. The program aims to boost engagement on the platform by offering financial incentives to high-profile creators who meet specific requirements.

The bonus program has individualized criteria for each creator, such as a minimum of 2,500 views per post. Eligible posts cannot include watermarked content, brand partnerships, or boosted views. Creators can check their earnings on the professional dashboard and must earn a minimum amount to receive a payout.

Meta's goal with this initiative is to further boost Threads' growth momentum and incentivize Instagram users with large followings to post more on the platform. It also provides an opportunity for creators to build an audience on Threads, though Meta has not detailed long-term plans for creator monetization.

Why this matters: Meta's bonus program for Threads creators represents the next phase of its promotional push for the Twitter-like app. With 150 million monthly active users, Threads has gained traction but still falls short of rivals. The program's success could determine Threads' ability to attract and retain top creators and users.

The bonus program offers payouts of up to $5,000 if a post garners more than 10,000 views within the app. "This program is part of our efforts to grow and retain creators on the Threads platform, which is positioned as a Twitter alternative," a Meta spokesperson stated.

Recent reports indicate that Threads has gained 20 million users since February, bringing its total monthly active users to 150 million. However, it still falls short of the 550 million monthly active users on another social media platform.

The limited-time bonus program for U.S. creators on Threads is Meta's latest effort to promote its Twitter-like app and boost engagement. By offering financial incentives and setting specific requirements, Meta aims to attract high-profile creators and their audiences to the platform. While the program's long-term impact remains to be seen, it represents a significant step in Meta's strategy to establish Threads as a viable alternative in the social media landscape.

Key Takeaways

• Meta launches invite-only bonus program for Threads creators in the US.
• Program offers up to $5,000 payouts for posts with 10,000+ views.
• Aims to boost engagement and attract creators with large followings.
• Threads has 150M monthly active users, still behind Twitter's 550M.
• Program is part of Meta's strategy to establish Threads as a Twitter alternative.