Meta's Threads Surpasses X (Twitter) in US Daily Active Users

Threads, Meta's new social network, surpasses X (Twitter) in daily active users in the US, highlighting the struggles X faces under Musk's leadership and the potential for new players to challenge established giants.

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Israel Ojoko
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Meta's Threads Surpasses X (Twitter) in US Daily Active Users

Meta's Threads Surpasses X (Twitter) in US Daily Active Users

Meta's Threads social network has surpassed X (formerly Twitter) in daily active users in the United States since at least December 2023, according to estimates from data intelligence platform Apptopia.

Threads now averages around 28 million daily active users in the U.S., a 55% increase from its December average of 18 million. In contrast, X has averaged 22 million daily active users, a 21% drop from December.

The news highlights the struggles X has faced in attracting new users amid issues like bots, hate speech, and chaotic management decisions under Elon Musk's leadership. X ranks 41st among free apps in the Apple App Store, while Threads is the third most downloaded free app. In the Google Play Store, Threads ranks 12th among free apps, while X is in 44th place.

Despite Threads' momentum in the U.S., X still maintains an advantage in monthly active users, with an estimated 140 million compared to Threads' 100 million. Globally, Threads has reached over 150 million monthly active users, according to Meta CEO Mark Zuckerberg. X, on the other hand, has reported 250 million daily active users, the same as in November 2022, indicating stagnant growth over the past 16 months.

Why this matters: The rise of Threads and its surpassing of X in U.S. daily active users marks a significant shift in the social media landscape. As users seek out alternative platforms, Threads' growth demonstrates the potential for new players to challenge established giants like X (Twitter) and gain significant market share.

Zuckerberg remains optimistic about Threads' prospects, describing it as "on track to be a major success" and expressing his belief that a "friendly discussion-oriented app can be as widely used as the most popular social apps." While Threads faces challenges in reaching its goal of 1 billion users, its integration with Meta's popular Instagram platform and focus on a more positive user experience compared to X's divisive political stances have contributed to its steady growth and increasing engagement in the U.S. market.

Key Takeaways

  • Threads surpassed X (Twitter) in U.S. daily active users since Dec 2023.
  • Threads now averages 28M daily active users in the U.S., a 55% increase.
  • X has averaged 22M daily active users, a 21% drop from December.
  • Threads ranks higher than X in app store downloads in the U.S. and globally.
  • Threads has reached over 150M monthly active users globally, while X has 250M daily users.