Microsoft Integrates Ads in Windows 11 Start Menu, Sparking User Backlash

Microsoft has begun rolling out an update to Windows 11 that introduces controversial advertisements in the operating system's Start menu. The ads, labeled as "recommendations," promote apps from the Microsoft Store and appear in the Recommended section of the Start menu by default.

The move has triggered a strong reaction from Windows users, with some expressing outrage and threatening a "mass revolt" against the decision. "Windows is not a free-to-use operating system," argued one user, questioning Microsoft's decision to embed ads in a flagship feature of the paid software.

Microsoft has confirmed experimenting with ads in the Start menu, stating that the Recommended section will help users discover great apps available on the Microsoft Store. The company claims the promoted apps come from a curated set of developers. However, many users view the ads as an unwanted intrusion in the user experience.

Why this matters: The introduction of ads in the Windows 11 Start menu marks a significant shift in Microsoft's approach to monetizing its operating system. As the dominant player in the desktop OS market, Microsoft's decision could set a precedent for other software makers and impact the overall user experience on Windows PCs.

To disable the Start menu ads, users can visit Settings > Personalization > Start and turn off the "Show recommendations for tips, app promotions, and more" toggle. Microsoft has provided this option in response to user feedback, acknowledging that not everyone may want to see the promoted content.

This is not the first time Microsoft has integrated advertising into Windows. Previous versions of the operating system featured ads in various parts of the interface, including the lock screen and mail app. However, the inclusion of ads directly in the Start menu, a central navigation hub, has struck a nerve with many users.

Some have pointed to alternative Windows customization tools and debloated versions of the OS, such as Tiny11 and Ameliorated, as potential solutions for those seeking an ad-free experience. These custom builds strip out unwanted components and allow for greater control over the Windows environment.

Microsoft has stated that the Start menu ads are currently optional, with the KB5036980 update allowing users to test the feature. However, there are concerns that the company may eventually make the ads mandatory or expand the list of advertisers in the future.

As Microsoft continues to experiment with new revenue streams for Windows, the balance between user experience and monetization will be a key factor to watch. The strong negative response to Start menu ads suggests that the company may need to tread carefully to avoid alienating its user base.

Key Takeaways

• Microsoft is rolling out ads in the Windows 11 Start menu, triggering user backlash.
• The ads, labeled as "recommendations," promote apps from the Microsoft Store.
• Users can disable the ads in the Start menu settings, but concerns remain about future expansion.
• Alternative Windows customization tools offer ad-free experiences for those seeking more control.
• Microsoft's monetization efforts through ads in the OS could impact the overall user experience.