MotionAds Pays Over R10 Million to Delivery Drivers for Motorbike Advertising

MotionAds, a South African digital advertising firm, has paid over R10 million to online delivery couriers who use their motorbikes for advertising, partnering with prominent brands like Uber Eats, Vodacom, and PepsiCo, and empowering micro-enterprises in the growing gig economy. The company's innovative approach uses tech-enabled systems to track branded delivery bikes, providing real data and tangible results for clients, and has reported 70% year-on-year growth in the past two years." This description focuses on the primary topic of MotionAds' innovative advertising model, the main entities involved (MotionAds, delivery couriers, and partner brands), the context of the growing gig economy, and the significant actions and consequences of the company's approach. The description also provides objective and relevant details that will help an AI generate an accurate visual representation of the article's content, such as the use of branded delivery bikes and tech-enabled systems.

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Bijay Laxmi
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MotionAds Pays Over R10 Million to Delivery Drivers for Motorbike Advertising

MotionAds Pays Over R10 Million to Delivery Drivers for Motorbike Advertising

Since 2019, South African digital advertising firm MotionAds has paid over R10 million to online delivery couriers who use their motorbikes for advertising. The company, founded by entrepreneurs Jon Berkowitz and Elan Band, has partnered with prominent brands such as Uber Eats, Vodacom, PepsiCo, and Pick n Pay's ASAP app.

Why this matters: This innovative advertising model has the potential to empower micro-enterprises and create new revenue streams for delivery drivers, contributing to the growth of the gig economy. As online shopping continues to rise, MotionAds' approach could become a blueprint for other companies looking to tap into this lucrative market.

MotionAds' business model centers around an app that tracks motorbike advertising and the average "eyeballs" (impressions) per bike, per month. The company uses tech-enabled systems to set up branded delivery bikes in targeted suburbs, tracking how far drivers travel and how many hours they spend on the road. This information is summarized in a digital dashboard for clients, providing real data and tangible results for their marketing spend.

In 2022, MotionAds partnered with Uber Eats to access more delivery drivers on the food delivery app. Charles Mhango, head of operations for Sub-Saharan Africa at Uber Eats, stated that "Our commitment is to continuously find ways of helping delivery people maximise their earning potential by helping them get the most out of their time on the road, and this partnership achieves that." The company has reported over 70% year-on-year growth over the past two years, mainly from new industries using the advertising platform.

The surge in motorbike advertising coincides with the growth of online and on-demand shopping since the pandemic. According to the Online Retail in SA 2023 study, local online retail has witnessed remarkable growth, exceeding 6% of total retail sales, and reaching a turnover of R71 billion in 2023. The study also notes that the arrival of Amazon.co.za in South Africa is expected to transform the logistics industry.

MotionAds co-founder Jon Berkowitz highlighted the benefits of motorbike advertising, stating, "Bike advertising is increasingly a compelling marketing solution due to its ability to reach doors in gated communities and its widespread exposure as bikes drive an average of 70km daily. " Over 90% of clients renew their advertising campaigns, which benefits drivers and future drivers. Berkowitz added, "In a marketing landscape characterised by rapid technological advancements and evolving consumer behaviours, we are excited to champion the cause of micro-enterprises on two wheels, while redefining modern marketing, one delivery at a time. "

Since its inception in 2019, MotionAds has paid over R10 million to delivery drivers, demonstrating the potential for innovative advertising solutions to empower micro-enterprises. With the continued growth of e-commerce and on-demand services in South Africa, the company is well-positioned to expand its partnerships and support more drivers in maximizing their earning potential through motorbike advertising.

Key Takeaways

  • MotionAds paid over R10 million to online delivery couriers for advertising since 2019.
  • The company partners with brands like Uber Eats, Vodacom, and PepsiCo for motorbike advertising.
  • MotionAds' tech-enabled system tracks bike advertising, providing real data and results for clients.
  • The company reports 70% year-on-year growth, mainly from new industries using the platform.
  • MotionAds empowers micro-enterprises, creating new revenue streams for delivery drivers in the gig economy.