Silicon Valley Tech Moguls Ditch Hoodies for Conventional Fashion

Silicon Valley tech moguls are ditching their signature hoodies for more conventional fashion, reflecting the industry's shift towards professionalism. Luxury brands like Hugo Boss adapt to post-pandemic trends, with online sales driving recovery.

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Aqsa Younas Rana
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Silicon Valley Tech Moguls Ditch Hoodies for Conventional Fashion

Silicon Valley Tech Moguls Ditch Hoodies for Conventional Fashion

In a significant shift in the tech industry's fashion culture, Silicon Valley tech moguls are abandoning their signature casual hoodie style in favor of more conventional fashion choices. This change reflects a broader evolution in the tech industry as it becomes more mainstream and business professional.

The term 'smart casual' dress code, which emerged in the 1980s in Iowa, has evolved to be similar to the 'business casual' dress code. However, fashion experts still note a difference between the two. Tech leaders are now opting for garments such as button-ups, casual blazers, polos, and cardigans, signaling a move towards a more polished and refined look.

This shift in fashion choices among tech moguls is not an isolated trend. Luxury fashion brands like Hugo Boss are also adapting to changing consumer preferences in the wake of the COVID-19 pandemic. The company anticipates a gradual recovery in its business from April 2024 as people buy new clothes after lockdowns, and it is responding to the trend for more comfortable clothes by using stretchier materials even in its suits.

Despite the challenges posed by store closures, with about 30% of Hugo Boss stores still closed globally in the first quarter of 2024, the company remains optimistic about a gradual recovery as vaccinations pick up and lockdowns are eased. Online sales have been a bright spot for the brand, growing 49% in 2023 as it expanded e-commerce to 32 more markets. Hugo Boss expects online sales to exceed 300 million euros in 2024 and 400 million euros in 2025.

Why this matters: The shift in fashion choices among Silicon Valley tech moguls reflects a broader cultural change in the tech industry. As technology becomes more integrated into mainstream society and business, the industry is shedding its casual, counterculture image in favor of a more professional and polished appearance. This change may have implications for the perception and acceptance of the tech industry in wider society.

Other luxury brands, such as Louis Vuitton and Christian Dior, are also adapting their fashion lines to cater to changing consumer preferences, with shows featuring more casual and comfortable styles. As the tech industry continues to mature and evolve, how these changes in fashion will shape the industry's culture and image in the years to come is yet to be determined.

Key Takeaways

  • Tech moguls abandon hoodies for more conventional fashion.
  • Smart casual dress code emerges, similar to business casual.
  • Hugo Boss adapts to post-pandemic trends with stretchier materials.
  • Hugo Boss expects online sales to exceed 400M euros by 2025.
  • Fashion changes reflect tech industry's shift to mainstream professionalism.