Global Youth to Shape News Media Guidelines at Copenhagen Congress

Over 100 young news media users will collaborate with editors at the World News Media Congress in Copenhagen to develop new guidelines for engaging young audiences. The resulting "Global Youth News Values" list will be presented at the World Editors Forum on May 29, 2023.

author-image
Aqsa Younas Rana
New Update
Global Youth to Shape News Media Guidelines at Copenhagen Congress

Global Youth to Shape News Media Guidelines at Copenhagen Congress

Over 100 young news media users from around the world will collaborate with editors at the upcoming World News Media Congress in Copenhagen, Denmark, to develop new guidelines for news outlets to engage young audiences. The collaborative workshop, called the Global Youth News Lab, will take place on May 26, 2023, at the International People's College in Elsinore, Denmark, led by Danish journalism educator Aslak Gottlieb.

Why this matters: The development of guidelines tailored to engage young people in journalism has the potential to shape the future of news media and ensure its relevance in an increasingly digital and youth-driven world. By bridging the gap between traditional news outlets and younger audiences, news organizations can increase their relevance and credibility, ultimately contributing to a more informed and engaged citizenry.

The workshop aims to create a new standard and guidelines for news outlets to target young audiences, building on Gottlieb's "Engagement Criteria" developed in 2017. The criteria can be used for the education and supplemental training of journalists who want to connect with a younger target audience, and as an editorial tool for a range of platforms, formats, and genres.

The Global Youth News Lab will comprise 110 young media users from around the world, teaming up with global editors and newsroom leaders. Gottlieb emphasizes the importance of this collaboration, stating, "Young people want to keep up with current events, but they feel excluded by traditional media. They are major users of social media and streaming services, a factor that causes the schism, which is the premise of my fellowship: Never have there been so many media channels for young people; yet, only a few journalistic news media produce content for this target group."

The resulting "Global Youth News Values" list will be presented at the World Editors Forum during the World News Media Congress on May 29, 2023. The World News Media Congress, taking place from May 27-29, 2023, in Copenhagen, Denmark, brings together media professionals from around the globe to discuss the latest trends, challenges, and opportunities in the news industry.

The collaboration between young media users and experienced editors at the Global Youth News Lab marks a significant step towards bridging the gap between traditional news outlets and younger audiences. The development of new guidelines tailored to engage young people in journalism has the potential to shape the future of news media and ensure its relevance in an increasingly digital and youth-driven world.

Key Takeaways

  • 100+ young media users to collaborate with editors at World News Media Congress in Copenhagen.
  • Goal: Develop new guidelines for news outlets to engage young audiences.
  • Workshop builds on "Engagement Criteria" developed in 2017.
  • Resulting "Global Youth News Values" list to be presented on May 29, 2023.
  • Aims to bridge gap between traditional news outlets and younger audiences.