Atari Revives Iconic French Video Game Brand Infogrames in 2024

Atari, the well-known interactive entertainment company, has announced the revival of the iconic French video game brand Infogrames. The new Infogrames publishing label will focus on acquiring IP and publishing games across multiple genres that fall outside Atari's core portfolio.

Infogrames was a legacy brand known for game development and global distribution from the early 1980s to the early 2000s. By reviving the Infogrames brand, Atari aims to leverage the legacy and reputation of this iconic French video game company. Infogrames has already made its first acquisition by purchasing the party game Totally Reliable Delivery Service from tinyBuild.

Under the leadership of Atari CEO Wade Rosen, the Infogrames brand has been relaunched with the goal of acquiring and publishing a diverse range of games. "We are excited to bring [Infogrames] back," stated Rosen, noting that the brand had a reputation for "amazing and varied games."

The new Infogrames label will actively manage its catalog of titles by expanding digital and physical distribution, as well as developing new collections and sequels. The company's acquisition of Totally Reliable Delivery Service includes the games, trademarks, and underlying property from tinyBuild LLC. Infogrames aims to build upon the strong work of tinyBuild and re-energize this high-potential franchise.

Why this matters: The revival of Infogrames is part of Atari's strategy to leverage its iconic gaming industry brand and expand its portfolio of unique games and franchises. This move signals Atari's intent to tap into new opportunities in the gaming market and honor the rich legacy of game development and distribution associated with the Infogrames name.

Atari CEO Wade Rosen expressed enthusiasm about bringing back the Infogrames brand, which was known for publishing and developing "amazing and varied games" in the past. The relaunch of Infogrames is a strategic move by Atari to expand its gaming portfolio and rejuvenate a brand with a rich legacy in the industry.

Key Takeaways

• Atari revives iconic French video game brand Infogrames as a new publishing label.
• Infogrames will focus on acquiring IP and publishing games outside Atari's core portfolio.
• Infogrames' first acquisition is the party game "Totally Reliable Delivery Service" from tinyBuild.
• Infogrames aims to expand digital and physical distribution, develop new collections and sequels.
• Atari CEO sees Infogrames as a way to leverage Atari's brand and expand its gaming portfolio.