Modi Proposes AI Hub, Global Expansion for Doordarshan and Prasar Bharati if BJP Wins in 2024

PM Modi plans major overhaul of India's media and broadcasting sector if BJP wins 2024 elections, including AI hub, global expansion of Doordarshan, and combating fake news.

Rafia Tasleem
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Modi Proposes AI Hub, Global Expansion for Doordarshan and Prasar Bharati if BJP Wins in 2024

Modi Proposes AI Hub, Global Expansion for Doordarshan and Prasar Bharati if BJP Wins in 2024

Prime Minister Narendra Modi has suggested a series of changes and introductions at the Ministry of Information and Broadcasting (MIB) and Prasar Bharati if the Bharatiya Janata Party (BJP) secures a third term in the 2024 Lok Sabha elections. The proposed plans include establishing an artificial intelligence (AI) hub, expanding the global reach of Doordarshan and Prasar Bharati, and combating the spread of fake news.

According to reports, the key initiatives in Modi's vision for the media and broadcasting sector include developing DD India as a global brand with bureaus in 15 countries, setting up an AI hub within the MIB to counter misinformation, and transforming Prasar Bharati's SHABD portal into a global news agency by onboarding over 1,000 media entities, including foreign outlets.

The government also plans to launch the 'Bharat NAMAN' portal to provide public access to media and archival material, organize a 'Global Media and Entertainment Summit,' and expand the 'PIB Fact-Check Unit' to combat 'fake news.' Additionally, the Indian Institute of Mass Communication (IIMC) may offer a master's program, and the government is considering the Broadcasting Services Bill to establish industry regulations.

Why this matters: The proposed changes and initiatives by Prime Minister Modi reflect the government's efforts to strengthen India's public broadcasting sector, enhance its global presence, and address the challenges posed by misinformation in the digital age. The success of these plans could significantly impact the media landscape in India and shape public discourse in the coming years.

Other proposed changes include increasing the number of channels on DD Free Dish and expanding its reach to neighboring nations. However, the recent change in Doordarshan's logo color to saffron has sparked criticism from opposition leaders, who have accused the government of 'saffronizing' the public broadcaster and violating the electoral code of conduct. The BJP has defended the change, stating that the saffron logo was tested in 1982 when Doordarshan became the national broadcaster.

The proposed changes and introductions are part of a five-year and 100-day plan called 'Modi 3.0,' which various ministries are developing at the request of Prime Minister Narendra Modi. The plans aim to enhance India's soft power, explain the foreign footprint of Indian broadcasting and films, and provide public access to free video content through initiatives like 'Jan Samvad,' 'Bharat NAMAN,' and the National Video Gateway.

Key Takeaways

  • PM Modi plans changes to MIB and Prasar Bharati if BJP wins 2024 polls.
  • Proposals include AI hub, expanding Doordarshan globally, and combating fake news.
  • Govt plans 'Bharat NAMAN' portal, Global Media Summit, and Broadcasting Services Bill.
  • Changes aim to strengthen public broadcasting, enhance global presence, and address misinformation.
  • Saffron logo change for Doordarshan sparks criticism from opposition parties.