Carrefour Opens 90th Israel Branch in Sderot, Marking City's Post-Attack Revival

Carrefour opens its 90th branch in Sderot, Israel, after a NIS 12 million renovation following missile damage. The new hypermarket is the first business to open in Sderot since the October 7th terror attack.

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Aqsa Younas Rana
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Carrefour Opens 90th Israel Branch in Sderot, Marking City's Post-Attack Revival

Carrefour Opens 90th Israel Branch in Sderot, Marking City's Post-Attack Revival

Carrefour, the French retail giant, has opened its 90th branch in Israel, choosing the city of Sderot for this milestone. The new hypermarket, which underwent a NIS 12 million renovation after being damaged by a missile during the October 7th terror attack, is the first business to open in Sderot since that tragic day.

Why this matters: The reopening of the Carrefour branch in Sderot sends a strong message of resilience and hope to the community, which has been severely impacted by the recentterror attack. This development also highlights the importance of economic investment in areas affected by conflict, as it can play a crucial role in the recovery and rebuilding process.

The opening of the Sderot branch marks a significant step in the city's recovery and return to normalcy. Branch manager Itzik Eliyahu emphasized the company's commitment to the residents, stating, "We opened a Carrefour hypermarket branch with the lowest prices for the residents and invested tremendous efforts to bring innovation to the branch and create the best shopping experience for people here in Israel."

The emotional opening event was attended by branch employees who had been dispersed throughout the country for seven months following the attack. Among them was Yelena, a veteran cashier who tragically lost her husband during the incident. The branch's reopening represents a beacon of hope and resilience for the Sderot community.

Zvika Schweimer, CEO of Electra Consumer Products, highlighted the significance of the Sderot opening, stating, "On Carrefour's first anniversary, we are proud to open the 90th branch of the network specifically in Sderot. In one year, we opened 90 stores throughout the country, a global record pace for branch openings." This rapid expansion underscores Carrefour's commitment to the Israeli market and its confidence in the country's economic potential.

The new Sderot hypermarket offers a wide range of products, including groceries, dairy, fresh fish, bakery items, and more. Carrefour has introduced approximately 1,500 quality own-brand products at competitive prices to the Israeli market. The company has also launched a credit card club in partnership with Bank Hapoalim and invested in long-term rental agreements in prime locations across the country.

The opening of Carrefour's 90th branch in Sderot, just one year after the company's debut in Israel, is a testament to its rapid growth and success in the country. More importantly, it symbolizes the resilience and determination of the Sderot community to rebuild and move forward in the face of adversity. As the city continues to heal from the October 7th terror attack, the new Carrefour hypermarket stands as a symbol of hope and progress.

Key Takeaways

  • Carrefour opens 90th branch in Sderot, Israel, after NIS 12 million renovation.
  • First business to open in Sderot since October 7th terror attack.
  • Branch reopening symbolizes resilience and hope for the community.
  • Carrefour introduces 1,500 own-brand products at competitive prices.
  • 90th branch opening marks Carrefour's rapid growth and success in Israel.