Nigerian Cosmetics Firm Partners with Global Foundation to Plant One Million Shea Trees

AMU Gold Global Network partners with Elumelu Foundation to plant 1 million shea trees, securing raw materials and combating deforestation in Nigeria.

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Nigerian Cosmetics Firm Partners with Global Foundation to Plant One Million Shea Trees

Nigerian Cosmetics Firm Partners with Global Foundation to Plant One Million Shea Trees

AMU Gold Global Network , a cosmetic manufacturing company based in Kwara State, Nigeria, has announced a partnership with the Elumelu Foundation to plant a minimum of one million shea butter trees. The initiative aims to replace the old shea trees that were destroyed by charcoal dealers in the Kaiama Local Government Area.

The company sources 90% of its raw materials locally from wild shea butter trees, but these trees are facing extinction due to illegal tree felling . Planting new shea trees will guarantee the availability of shea butter, a major raw material for the company, and also prevent deforestation and exploitation of forest resources.

AMU Gold Global Network is collaborating with the Forestry Research Institute to plant an improved breed of shea trees in Kaiama, where they grow naturally. The company's chairman, Temitope Amujo, called on climate fighters to join them in reviving the forest and urged the government to support the 'Save to Share' initiative to plant one million shea trees.

Why this matters: This partnership between a local cosmetics firm and a global foundation highlights the importance of sustainable sourcing and environmental conservation. By planting one million shea trees, AMU Gold Global Network is not only securing its raw materials but also combating deforestation and preserving biodiversity in Nigeria.

"We are calling on climate fighters to join us in reviving the forest and urging the government to support the 'Save to Share' initiative to plant one million shea trees," said Temitope Amujo, chairman of AMU Gold Global Network. The company plans to celebrate its 10th anniversary with additional initiatives to support mental health, empower young graduates, and promote entrepreneurship in Kwara State.

Key Takeaways

  • AMU Gold Global Network partners with Elumelu Foundation to plant 1M shea trees.
  • Aims to replace shea trees destroyed by charcoal dealers in Kaiama, Nigeria.
  • Securing raw materials and combating deforestation through sustainable sourcing.
  • Collaborating with Forestry Research Institute to plant improved shea tree breed.
  • Calling for climate action and government support for the 'Save to Share' initiative.