South Korea to Launch Unified 'Korea Art Festival' in September 2024

South Korea to launch unified 'Korea Art Festival' in 2024, bringing together major art events to showcase its vibrant art scene and attract global attention.

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Ebenezer Mensah
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South Korea to Launch Unified 'Korea Art Festival' in September 2024

South Korea to Launch Unified 'Korea Art Festival' in September 2024

South Korea is set to launch a unified 'Korea Art Festival' in September 2024, bringing together major international art exhibitions and fairs in Gwangju, Busan, and Seoul. The festival will include the Gwangju Biennale, Busan Biennale, Frieze Seoul, and Kiaf Seoul, among other events. This initiative aims to showcase South Korea's vibrant art scene and attract global attention to the country's cultural offerings.

The South Korean government is taking the lead in coordinating the schedules of these major art events and launching a unified promotional campaign. The Ministry of Culture, Sports and Tourism will work with relevant institutions to improve visitor convenience, including introducing unified ticketing systems and tourism packages. Visitors will be able to use a discounted ticket to access both the Gwangju Biennale and Busan Biennale, with additional discounts available at the Leeum Museum of Art and Seoul Arts Center.

Why this matters: The Korea Art Festival marks a significant step in promoting Korean art on the global stage. By bringing together the country's major art events under one umbrella, South Korea aims to create a representative brand of 'K-art' and encourage collaboration between different art entities and exhibition organizers.

Various art exhibitions will also be timed with the festival period at museums and galleries across the country. The Korea Tourism Organization will provide tourist courses and walking art tour products linked to the festival. "The festival is an expansion of the previous 'K-Art Week' and marks the first time the ministry is taking a lead role in coordinating these major art events across different regions in South Korea," a ministry official stated.

The unified Korea Art Festival in September 2024 will bring together the Gwangju Biennale, Busan Biennale, Frieze Seoul, Kiaf Seoul, and other major international art exhibitions and fairs in Gwangju, Busan, and Seoul. Through this initiative, South Korea aims to showcase its vibrant art scene, promote Korean art globally, and attract visitors with integrated ticketing and tourism packages.

Key Takeaways

  • South Korea to launch 'Korea Art Festival' in Sept 2024, unifying major art events
  • Festival to include Gwangju Biennale, Busan Biennale, Frieze Seoul, Kiaf Seoul, and more
  • Aims to showcase Korea's art scene and promote 'K-art' globally through collaboration
  • Integrated ticketing and tourism packages to improve visitor convenience
  • Represents an expansion of the previous 'K-Art Week' with government coordination