Barcelona Prepares for Lively Sant Jordi Day 2024 Celebration

Barcelona's annual Sant Jordi Day on April 23, 2024, celebrates Catalan culture with book and flower stalls, author events, and global reach, showcasing the city's vibrant traditions and love for literature.

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Safak Costu
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Barcelona Prepares for Lively Sant Jordi Day 2024 Celebration

Barcelona Prepares for Lively Sant Jordi Day 2024 Celebration

Barcelona is gearing up for the annual Sant Jordi Day celebration on April 23, 2024, a beloved Catalan festival that honors the patron saint Saint George. The streets of the city will come alive with book and flower stalls, as couples exchange gifts of books for men and roses for women, in a tradition that has evolved over time.

This year, a record-breaking 435 stands will be set up across Barcelona, featuring events with authors, Catalan and Spanish writers, and other famous personalities signing books for fans. The Florists' Guild predicts that seven million roses will be sold on Sant Jordi's day, a 20% increase from last year, with a small percentage grown locally and the rest imported from Colombia and Ecuador.

The celebrations will not be limited to Barcelona, as there are at least 325 Sant Jordi events planned in 192 cities across the world, showcasing the global reach of Catalan culture and literature. The festival will also feature various cultural events, such as poetry readings, workshops, traditional dances, and the unique Catalan tradition of 'castells' (human towers).

Why this matters: Sant Jordi Day is one of the most widely celebrated Catalan public holidays, embodying the spirit of Barcelona and inviting locals and visitors to immerse themselves in the region's folklore and festivities. The festival's global presence highlights the international appeal and cultural significance of this cherished tradition.

Despite some rain forecast for the morning, the afternoon is expected to be sunny, which will be vital for book sales. Bookstores aim to surpass last year's impressive figures of 1.87 million books sold, worth around €24 million. "Sant Jordi is a day that celebrates love, culture, and literature. It's a time when the city comes together to honor our traditions and share in the joy of books and roses," said a local bookseller, capturing the essence of this enchanting festival.

Key Takeaways

  • Barcelona celebrates annual Sant Jordi Day on April 23, 2024.
  • 435 book and flower stalls will be set up, with 7M roses sold.
  • 325 Sant Jordi events planned in 192 cities globally.
  • Festival celebrates Catalan culture, literature, and traditions.
  • Bookstores aim to surpass 1.87M books sold worth €24M in 2023.