MG Motor UK Launches Largest TV Ad Campaign for New MG3 Hybrid+

MG Motor UK is launching its largest TV ad campaign to promote the new MG3 Hybrid+ car, featuring a "feel good" aura and luxury features starting at £18,495. The campaign, created by M3.agency, will run across major UK and European channels, marking one of the biggest TV commercials for MG.

author-image
Trim Correspondents
New Update
MG Motor UK Launches Largest TV Ad Campaign for New MG3 Hybrid+

MG Motor UK Launches Largest TV Ad Campaign for New MG3 Hybrid+

MG Motor UK is set to debut its largest TV ad campaign in history, promoting its new MG3 Hybrid+ car, which is expected to redefine the B Supermini segment with its luxury features starting at £18,495. The campaign, created by Birmingham-based M3.agency, will run across major UK and European channels.

The TV commercial, shot exclusively in iconic Birmingham locations such as Brindleyplace and Sutton Park, showcases the "feel good" aura of driving the MG3 Hybrid+. M3.agency aimed to flip traditional automotive advertising by making the car the principal character, delivering its own features and emotional connection with the audience.

Justin Griffiths, Group Creative Director at M3.agency, explained their approach: "We wanted to flip the thinking behind traditional automotive films by making the car the principal character in the advert, delivering its own features and emotional connection with the audience. In essence, the MG3 Hybrid+ delivers a 'Feel Good' that you can't hide."

This campaign marks one of the biggest TV commercials MG has aired, coinciding with the company's 100th anniversary. M3.agency used extensive visual effects in post-production to create the colorful aura that is unique to this piece. The agency has been working with MG Motor UK since 2019, providing a range of services including TV, OOH, lifestyle and studio photography, radio, print, dealer support, and digital assets.

The MG3 Hybrid+ is expected to be a major seller in the hybrid vehicle market. M3.agency won the creative services tender again in 2023 for the brand's core range in the UK and the European market launch of the new MG3 Hybrid+. The full TV commercial can be viewed on Vimeo at vimeo.com/943973438.

Key Takeaways

  • MG Motor UK launches largest TV ad campaign for MG3 Hybrid+ car.
  • MG3 Hybrid+ starts at £18,495 with luxury features in B Supermini segment.
  • Campaign created by M3.agency, featuring iconic Birmingham locations.
  • Advert focuses on car as principal character, showcasing "feel good" aura.
  • Campaign marks MG's 100th anniversary, with M3.agency as long-term partner.