Plenish Expands Cold-Pressed Shots Range with Mango Sunshine and Beet Balance

Plenish launches two new flavors, Mango Sunshine and Beet Balance, in their cold-pressed shots range, available in Tesco stores from May 13, 2024. The new products provide 100% of the daily recommended intake of vitamins D and B6, respectively, supporting immune system and women's health.

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Plenish Expands Cold-Pressed Shots Range with Mango Sunshine and Beet Balance

Plenish Expands Cold-Pressed Shots Range with Mango Sunshine and Beet Balance

Plenish, a UK-based company specializing in cold-pressed juices and shots, has announced the launch of two new flavors in their popular shots range. Mango Sunshine and Beet Balance will hit Tesco store shelves on May 13, 2024, offering consumers a delicious and convenient way to get their daily dose of essential vitamins.

The Mango Sunshine shot provides 100% of the recommended daily intake of vitamin D, which plays a crucial role in maintaining a healthy immune system, muscle function, and strong bones and teeth. Meanwhile, the Beet Balance shot contains 100% of the daily recommended intake of vitamin B6, designed to support overall women's health by promoting normal hormonal balance.

Both new flavors will be available in 60ml shots with a manufacturer's recommended selling price (MRSP) of £2 each. Additionally, Mango Sunshine will also come in a larger 300ml dosing bottle, priced at £4.50 MRSP. Plenish has partnered with the award-winning brand consultancy Magpie Studio to create eye-catching packaging designs for the new products.

Russell Goldman, Managing Director at Plenish, emphasized the growth potential of the wellbeing shots category, stating, "The wellbeing shots category is growing fast, already worth £25.6m, and by 2025 the category is projected to more than double. By offering a wide choice of flavors and benefits in the category, Plenish can help retailers cater to the growing shopper demand."

The launch of Mango Sunshine and Beet Balance will be supported by a media and sampling campaign throughout May and June 2024. These new additions join Plenish's existing lineup of cold-pressed shots, which includes Ginger Immunity, Berry Gut Health, Turmeric Recovery, and Spirulina Detox. All Plenish products are made in the UK with no added sugar, preservatives, or flavorings.

With the introduction of Mango Sunshine and Beet Balance, Plenish continues to expand its range of functional wellness shots, catering to the growing demand for convenient and nutrient-packed beverages. As the wellbeing shots category is projected to more than double by 2025, reaching a value of over £50 million, Plenish is well-positioned to capture a significant share of this burgeoning market.

Key Takeaways

  • Plenish launches 2 new flavors: Mango Sunshine and Beet Balance, available in Tesco stores from May 13, 2024.
  • Mango Sunshine provides 100% daily vitamin D, while Beet Balance offers 100% daily vitamin B6.
  • New flavors come in 60ml shots (£2) and Mango Sunshine also in 300ml dosing bottle (£4.50).
  • Wellbeing shots category projected to double in value to £50m by 2025.
  • Plenish expands functional wellness shots range, catering to growing demand for convenient, nutrient-packed beverages.