Unilever Honored as 2024 Cannes Lions Creative Marketer of the Year

Unilever has been named the 2024 Creative Marketer of the Year by the Cannes Lions International Festival of Creativity, recognizing its consistent creative excellence across its diverse portfolio of brands. This is the second time Unilever has received this honor, with its brands winning Lions across multiple categories at the 2023 Cannes Lions festival.

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Unilever Honored as 2024 Cannes Lions Creative Marketer of the Year

Unilever Honored as 2024 Cannes Lions Creative Marketer of the Year

Unilever has been named the 2024 Creative Marketer of the Year by the Cannes Lions International Festival of Creativity. This prestigious award recognizes Unilever's consistent creative excellence across its diverse portfolio of brands, marking the second time the company has received this honor since 2010.

Why this matters: This recognition highlights the importance of creative marketing in driving business growth and social impact, setting a benchmark for other companies to follow. As a leading consumer goods company, Unilever's commitment to creative excellence can inspire industry-wide innovation and improvement.

The Creative Marketer of the Year award is presented to a company that has amassed a body of Lion-winning creative work over a sustained period. Unilever's brands, including Dove, Hellmann's, Magnum, Vaseline, Marmite, and Pot Noodle, were awarded Lions across multiple categories at the 2023 Cannes Lions festival.

Dove, Unilever's largest brand, has been a consistent standout at Cannes. Its "Real Beauty" campaign, launched in 2004, has been a trailblazer in demonstrating how marketing can drive both impressive commercial results and real-world change. Last year, Dove's "TurnYourBack" campaign won the Media Lions Grand Prix. "Beyond it being a huge honor to be awarded a Lion, it's also a strong indicator that our approach to creative excellence is world-class," said Esi Eggleston Bracey, Chief Growth and Marketing Officer at Unilever.

Unilever's commitment to creativity is underpinned by its "Get on the Frontline" marketing philosophy and delivered through its Creative Excellence program. This program focuses on effectiveness education, increasing creative ambition, nurturing creative talent, and eliminating barriers to creativity. "Creativity in general is the fuel for building brands that are iconic, desirable and unmissable in their superiority," Bracey emphasized.

Simon Cook, CEO of LIONS, commended Unilever for its dedication to pushing creative boundaries. "Unilever is pushing the boundaries consistently and continuously across a wide range of brands from different markets, in collaboration with a breadth of agency partners, demonstrating a clear understanding and commitment to the power of creativity as a driver for progress and growth," Cook said.

The Creative Marketer of the Year award was introduced in 1992 and has previously honored companies such as AB InBev, Apple, Burger King, Coca-Cola, Google, Heineken, IKEA, Mars, McDonald's, Samsung, and Microsoft. Bracey will accept the award on behalf of Unilever at the final Awards Show of the Cannes Lions Festival on Friday, June 21.

Unilever's recognition as the 2024 Creative Marketer of the Year underscores its unwavering commitment to bold, brave, and boundary-pushing marketing across its brand portfolio. "Thank you, Cannes Lions, for recognising our brand leaders and agency partners who are always pushing creative boundaries," Bracey said. "It is a huge honour to accept this award on behalf of our exceptional team that truly grasps the power of human connection to serve people and grow our brands."

Key Takeaways

  • Unilever named 2024 Creative Marketer of the Year by Cannes Lions.
  • Award recognizes Unilever's consistent creative excellence across its brands.
  • Unilever's commitment to creativity drives business growth and social impact.
  • Dove, Hellmann's, and other Unilever brands won Lions across multiple categories.
  • Award underscores Unilever's bold, brave, and boundary-pushing marketing approach.