Cesar Santalo: Unleashing Creativity and Imagination in Graphic Design

Cesar Santalo, a renowned visual communications professional and educator, reflects on his experiences as a student at Pratt Institute, crediting influential professors for shaping his approach to creativity and education, and shares his insights on fostering authenticity and imagination in the next generation of graphic designers. The article highlights Santalo's journey, from his time at Pratt Institute to his current role as dean of the College of Communication and Design at Lynn University, and explores the importance of artistic expression and user experience design in shaping the future of businesses." This description focuses on the primary topic of Cesar Santalo's experiences and insights as a student and educator, the main entities involved (Santalo, Pratt Institute, and Lynn University), the context of art education and graphic design, and the significant actions and implications of fostering creativity and imagination in the next generation of designers. The description also provides objective and relevant details that will guide the AI in creating an accurate visual representation of the article's content, such as the themes of art, education, and design.

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Bijay Laxmi
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Cesar Santalo: Unleashing Creativity and Imagination in Graphic Design

Cesar Santalo: Unleashing Creativity and Imagination in Graphic Design

Cesar Santalo, an award-winning visual communications professional, multidisciplinary artist, and educator, shares his experiences and insights as a student at Pratt Institute. Santalo's collage work was recently featured in the Latin Grammy-nominated film "Patria y vida: The Power of Music". He currently serves as the dean of the College of Communication and Design at Lynn University.

Santalo credits two influential professors at Pratt with shaping his approach to creativity and education. Professor Jos Smith, an acclaimed illustrator, taught him how to use his imagination through meditation without relying on references. Professor Amy Brook Snider, who ran the Saturday Art School program at Pratt where Santalo taught classes to teens and their families, emphasized the importance of understanding the deeper purpose of education. "What are we teaching, and why are we teaching it?" Snider would ask.

In his work with young emerging artists, Santalo encourages them to be sincere with themselves and look within to find their authentic voice. "To find one's authentic voice, it must be an internal search," he explains. He also stresses the importance of enjoying the process of creating art, rather than just focusing on the end result.

Looking ahead, Santalo believes that artists will play a crucial role in shaping the future of businesses by driving user experience design that engages customers. "Building brands is the same as world building," he asserts, highlighting the imaginative and immersive power of graphic design.

The Saturday Art School program at Pratt Institute, where Santalo taught, was founded in 1897 and continues to provide art education to the community. As a student, Santalo always knew education would be part of his career path. His experiences at Pratt, under the guidance of influential professors, helped shape his approach to fostering creativity and imagination in the next generation of graphic designers.

Key Takeaways

  • Cesar Santalo, a Pratt Institute alumnus, is a visual communications professional and educator.
  • Two influential professors at Pratt shaped his approach to creativity and education.
  • Santalo encourages emerging artists to find their authentic voice through internal search.
  • He stresses the importance of enjoying the creative process, not just the end result.
  • Artists will play a crucial role in shaping the future of businesses through user experience design.