Jon Lowen: Harnessing Tech to Elevate Cannabis Retail Customer Experience

Jon Lowen, co-CEO of Surfside Solutions Inc., discussed the importance of technology in personalizing retail experiences for cannabis consumers at the Benzinga Cannabis Capital Conference. He will share his expertise on leveraging data to optimize the shopping experience at the Benzinga Market Spotlight event in New Jersey on June 17.

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Jon Lowen: Harnessing Tech to Elevate Cannabis Retail Customer Experience

Jon Lowen: Harnessing Tech to Elevate Cannabis Retail Customer Experience

Jon Lowen, co-CEO of Surfside Solutions Inc., highlighted the crucial role of technology in tailoring retail environments to optimize customer satisfaction during his appearance at the Benzinga Cannabis Capital Conference in Florida. Lowen, who is set to speak at the upcoming Benzinga Market Spotlight event in New Jersey on June 17, shared insights on leveraging data to enhance the optimizing, cannabis, retail, experience, data, dr shopping experience for cannabis consumers.

Why this matters: The cannabis industry is rapidly expanding, and the use of technology to personalize customer experiences can be a key differentiator for retailers looking to gain a competitive edge. As the industry continues to evolve, the integration of data-driven solutions will play a critical role in shaping the future of cannabis retail.

Lowen emphasized the importance of prioritizing products that align with customers' interests and previous purchases. "We want those product listings to show up first," he explained, referring to items such as flowers and pre-rolls that have garnered consumer attention. optimizing, cannabis, retail, experience, data, dr "We want those products that they're the most interested in based on maybe previous exposure to different purchases or interests that they've shown up from a data perspective so that we can create this continuous flow of communication and content."

At Surfside Solutions Inc., Lowen spearheads initiatives to harness data to understand and anticipate consumer behaviors, empowering cannabis retailers to deliver a personalized shopping experience. By analyzing past purchases and interests, his company helps dispensaries showcase the most relevant products to their clientele, ultimately boosting retention and sales.

Lowen is slated to share his expertise at the Benzinga Market Spotlight event in New Jersey on June 17 at the New Brunswick Performing Arts Center. The event will tackle topics such as the dynamics of New Jersey's cannabis market, regulatory frameworks, and the introduction of cannabis lounges as new tourist attractions.

The Benzinga Cannabis Market Spotlight aims to facilitate substantial networking opportunities, connecting entrepreneurs, investors, and professionals with industry leaders like Lowen. As the cannabis industry expands in New Jersey and nearby states, the insights shared by experienced professionals such as Lowen are invaluable for those seeking to make a significant impact in this market.

Jon Lowen's emphasis on leveraging technology to create personalized retail experiences underscores the evolving landscape of the cannabis industry. As co-CEO of Surfside Solutions Inc., Lowen's expertise in harnessing data to understand consumer behaviors positions him as a key figure in shaping the future of optimizing, cannabis, retail, experience, data, dr cannabis retail. His upcoming appearance at the Benzinga Market Spotlight event in New Jersey promises to provide valuable insights for industry stakeholders navigating this dynamic market.

Key Takeaways

  • Technology is crucial in tailoring retail environments for customer satisfaction.
  • Data-driven solutions will shape the future of cannabis retail.
  • Personalizing product listings boosts retention and sales.
  • Surfside Solutions Inc. uses data to understand and anticipate consumer behaviors.
  • Jon Lowen to share expertise at Benzinga Market Spotlight event on June 17.