Mondelez Introduces Certified Gluten-Free Chips Ahoy! Cookie

Mondelez International launches its first certified gluten-free cookie under the Chips Ahoy! brand, catering to consumers with gluten intolerance or sensitivity. The new product is a permanent addition to the brand's lineup, marked with gluten-free certification on the packaging.

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Mondelez Introduces Certified Gluten-Free Chips Ahoy! Cookie

Mondelez Introduces Certified Gluten-Free Chips Ahoy! Cookie

Mondelez International has launched its launches, first, free certified gluten-free cookie under the popular Chips Ahoy! brand in East Hanover, NJ. This new product marks a significant milestone in the company's efforts to cater to the growing number of consumers with gluten intolerance or sensitivity.

Why this matters: The introduction of gluten-free products by major food companies like Mondelez International reflects a shift in the industry's response to consumer demands for healthier and more inclusive options. As the market forgluten-free products continues to grow, it may lead to increased accessibility and affordability for individuals with gluten intolerance or sensitivity.

The introduction of the gluten-free Chips Ahoy! cookie is a strategic move by Mondelez to appeal to the 25% of Americans who adhere to a gluten-free diet. The company recognized the increasing demand for snacking options that cater to specific dietary needs and responded with a product that combines great taste with gluten-free certification.

Developing the new gluten-free cookie was no small feat. The innovation team at Mondelez invested over 3,000 hours and created more than 40 recipes to achieve the perfect texture and flavor. Jainette Quinones, Brand Manager of Innovation at Chips Ahoy!, emphasized the company's commitment to creating an exceptional product: "When we set out to create our first Chips Ahoy! gluten-free cookie, we didn't want it to be a good gluten-free cookie, we wanted it to be a great cookie that's also gluten free... I am proud to say that our innovation team has succeeded — the new Chips Ahoy! gluten-free cookie is an absolutely delicious cookie that everyone can enjoy."

The gluten-free Chips Ahoy! cookie is a permanent addition to the brand's lineup and will be clearly marked with gluten-free certification on the packaging. This move follows Mondelez's introduction of gluten-free Oreos, which have been well-received by consumers seeking gluten-free alternatives to their favorite snacks.

The introduction of the certified gluten-free Chips Ahoy! cookie by Mondelez International demonstrates the company's commitment to meeting the evolving needs of consumers. With its uncompromising taste and texture, this new product is set to become a favorite among those following a gluten-free diet and cookie lovers alike.

Key Takeaways

  • Mondelez launches first gluten-free Chips Ahoy! cookie.
  • 25% of Americans adhere to a gluten-free diet, driving demand.
  • 3,000 hours, 40 recipes developed to achieve perfect texture & flavor.
  • Certified gluten-free cookie is a permanent addition to Chips Ahoy! lineup.
  • Move demonstrates Mondelez's commitment to meeting evolving consumer needs.