PBS Docuseries and Books Promote Climate Optimism Ahead of 2024 Election

As the 2024 election approaches, a new wave of optimistic climate change messaging aims to inspire action, challenging the prevalent "climate doom" narrative. Voter mobilization efforts target climate-conscious but unlikely voters, potentially shaping the political landscape.

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Waqas Arain
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PBS Docuseries and Books Promote Climate Optimism Ahead of 2024 Election

PBS Docuseries and Books Promote Climate Optimism Ahead of 2024 Election

As the 2024 election approaches, a new PBS docuseries titled "A Brief History of the Future" and several recent books are promoting a more optimistic view on climate change. These works argue that hope can inspire action to avoid the worst impacts of climate change, presenting a departure from the prevalent "climate doom" messaging.

The docuseries and books, such as "Not the End of the World" and "Saving Ourselves," suggest that many climate change issues are not as dire as commonly believed or can be solved. Proponents of this "apocalyptic optimism" believe that a hopeful perspective may be what motivates people to take meaningful action against climate change.

While Americans are becoming more aware of climate change, experts say more needs to be done in terms of technology, legislation, and political pressure to address the issue. Environmental activists like Dr. Emily Church are canvassing in battleground states to turn out voters who prioritize climate change but have not voted regularly in the past.

The Environmental Voter Project is targeting specific registered voters who list climate change as their top issue but are unlikely to vote, with the goal of increasing their turnout and influencing elections. Despite the increased salience of climate change as a voting issue, it is currently not one of the biggest motivators for voters in the 2024 election cycle.

Why this matters: The approach to climate change messaging and voter mobilization could have significant implications for the 2024 election and beyond. The shift towards climate optimism and targeted voter outreach may shape the political landscape and influence the prioritization of climate policies in the coming years.

The Biden administration has prioritized fighting climate change, but is being pushed by progressive groups to do more. The choice for voters in November on the issue of climate change is distinct, with President Biden supporting renewable energy solutions and aggressive emissions standards, while former President Trump has opposed Biden's clean energy policies.

Key Takeaways

  • New optimistic climate change docuseries and books challenge "climate doom" messaging.
  • Activists target climate-concerned but infrequent voters to influence 2024 elections.
  • Climate change is not a top voting issue for 2024, despite increased public awareness.
  • Biden administration prioritizes climate action, contrasting with Trump's opposition to policies.
  • Approach to climate messaging and voter mobilization could shape 2024 election and policies.