Tide and Walmart Join Forces to Promote Cold Water Washing in Eco-Friendly Campaign

Tide and Walmart team up to promote eco-friendly cold water washing, aiming to reduce 27M metric tons of CO2 emissions by 2030 and save consumers money on energy bills and clothing.

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Waqas Arain
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Tide and Walmart Join Forces to Promote Cold Water Washing in Eco-Friendly Campaign

Tide and Walmart Launch Campaign to Promote Eco-Friendly Cold Water Washing

Tide, America's top-selling laundry detergent, and Walmart, the largest retailer in the U.S., have launched a joint campaign called 'Turn to Cold for the Love of...' to encourage consumers to wash their clothes in cold water. The campaign aims to establish cold water washing as the next widely adopted eco-friendly habit while highlighting the personal benefits of this practice.

The campaign includes in-store product sampling, digital advertising, and social media promotion to educate consumers on the advantages of cold water washing. Tide has upgraded its formulas to deliver powerful cleaning even in cold water, making it easier for consumers to adopt this eco-friendly habit without compromising on cleaning performance.

Why this matters: If 75% of laundry loads in North America are washed in cold water by 2030, it could avoid 27 million metric tons of CO2 emissions. This campaign is part of Tide's broader Ambition 2030 initiative to reduce the environmental impact of laundry across its lifecycle.

Walmart is collaborating with Tide to help make the more sustainable choice the everyday choice for consumers. "Walmart is committed to working with suppliers to bring more sustainable options to our customers," said Jane Ewing, Senior Vice President of Sustainability at Walmart. "We are proud to work with Tide to promote cold water washing and make it easier for our customers to make small changes that can have a big impact on the environment."

Cold Water Savings: The campaign also highlights the personal benefits of cold water washing, such as saving up to $150 a year on energy bills and extending the life of clothes. By washing in cold water, consumers can reduce wear and tear on fabrics, helping clothes maintain their shape, size, and color.

Tide's 'Turn to Cold for the Love of...' campaign with Walmart is a significant step towards promoting eco-friendly laundry practices on a large scale. By educating consumers and providing them with effective cold water washing solutions, Tide and Walmart aim to make a positive impact on the environment while helping consumers save money and preserve their clothes. The collaboration between these two major brands has the potential to drive widespread adoption of cold water washing and contribute to reducing greenhouse gas emissions in the laundry industry.

Key Takeaways

  • Tide and Walmart launch 'Turn to Cold' campaign to promote cold water washing.
  • Campaign aims to establish cold water washing as an eco-friendly habit.
  • Switching 75% of laundry loads to cold water could avoid 27M metric tons of CO2.
  • Cold water washing saves up to $150/year on energy bills, extends clothes' life.
  • Collaboration aims to drive widespread adoption of eco-friendly laundry practices.