Jennie from Blackpink Causes Vietnamese Fashion Brand to Sell Out in 15 Minutes

Jennie, a member of the popular K-pop group Blackpink, recently caused a frenzy in the fashion world when she wore a skirt from the Vietnamese brand LSEOUL on her Instagram. Within just 15 minutes of Jennie posting the photo, all 2,000 units of the skirt completely sold out, showcasing the immense influence the 28-year-old star has on fashion trends.

Known as the "Human Chanel" for her impeccable style and role as a brand ambassador, Jennie's fashion choices consistently lead to spikes in search interest, sales, and social media buzz for the brands she wears. At the 2023 Cannes Film Festival, her appearance in Chanel attire generated significant Media Impact Value for the luxury fashion house.

The LSEOUL skirt sellout comes on the heels of Blackpink members renewing their group contracts, further cementing their status as global trendsetters. Jennie, who boasts a successful solo music career in addition to her work with Blackpink, is estimated to have a net worth of around $10 million. Her partnerships with high-end brands like Chanel and Calvin Klein have solidified her reputation as a fashion icon.

Why this matters: Jennie's ability to drive instant sellouts and generate massive interest in fashion brands underscores the growing power of K-pop idols in the global fashion industry. As social media increasingly shapes consumer behavior, celebrities like Jennie are becoming key influencers in determining which brands and styles gain worldwide popularity.

The Vietnamese fashion brand LSEOUL expressed appreciation for Jennie's support, stating, "We are thrilled and honored that Jennie chose to wear our skirt. Her influence is truly remarkable, and we are grateful for the exposure she has brought to our brand." As Blackpink continues to dominate the music scene and its members make waves in the fashion world, it is clear that their impact extends far beyond the stage.

Key Takeaways

• Jennie of Blackpink caused a sellout of a Vietnamese skirt in 15 mins on Instagram.
• Jennie's fashion choices drive spikes in search, sales, and social media buzz for brands.
• Blackpink members' renewed contracts cement their status as global fashion trendsetters.
• Jennie's net worth is estimated at $10 million, with high-end brand partnerships.
• K-pop idols' social media influence makes them key fashion industry influencers.